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Elias Crafts Music for 'The Power Inside'

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Award winning audio shop works on Intel & Toshiba's groundbreaking social film

Elias Crafts Music for 'The Power Inside'

Award-winning audio shop Elias is proud to be part of the immense talent that has contributed to “The Power Inside,” a landmark social film experience from technology leaders Intel and Toshiba.


Conceived by Pereira & O’Dell, “The Power Inside” follows actors Harvey Keitel, Craig Roberts, Analeigh Tipton, Reid Ewing and Zack Pearlman in the tale of an atypical zombie alien invasion. The main character Neil (Roberts), together with his friends and the help of technology, must discover his “power inside” to defeat a race of extraterrestrials that invade in the unlikely form of moustaches and unibrows on innocent earthlings.


Elias composed all of the music for the blockbuster-class film, shot by Furlined directing duo Will Speck and Josh Gordon of Blades of Glory fame. Having worked together in the past, Speck and Gordon trusted Elias to flex their creative expertise. ECD Brent Nichols led the talents of the entire Elias team, from Jonathan Elias to the newest composers, who all deftly set the tone for the film that range from suspenseful to wildly campy.


The Elias collective created a refreshingly original score that showcases a diverse range of genres, from epic string-driven dramatic cues to programming-heavy distortion. The trailer itself starts in with a cinematic orchestral arrangement; then builds into a squall of distorted electronic beats before kicking into a full rock arrangement and back again, seamlessly woven together.


This is the third year that Intel and Toshiba have partnered with Hollywood’s top talents to create an immersive film that engages the viewer to participate; with last year’s saga “The Beauty Inside” winning a 2013 Daytime Emmy award for Outstanding New Approach to Daytime Programming. “The Power Inside” called for viewer participation well before the full debut episode premiered online August 15th, launching with a first look and trailer that invited fans to audition for a chance to be cast in the film. The remaining episodes of the film will be released online each week over a six-week period.


Elias injects “The Power Inside” with a bold, relevant sound, playing an integral part in a groundbreaking moment for the alignment of entertainment, technology and advertising, as well as the future of branded content.

 

The Power Inside Official Website:    http://www.insidefilms.com/en/

 

CREDITS


Client: Intel
Johan Jervoe, VP, Sales and Marketing Group; Director, Partner Marketing Ryan Baker, OEM Partner, Marketing Manager 
Billie Goldman, Co-Marketing Manager, Partner Marketing 
Tim Baldwin, Campaign Manager, Partner Marketing


Client: Toshiba America Information Systems, Inc. 
Carl Pinto, VP of Marketing 
Ron Smith, VP of Content 
Tom Hume, Director of Communications
Michele Nguyen-Gueron, Advertising Manager


Lead Agency: Pereira & O’Dell
PJ Pereira, Chief Creative Officer 
Jaime Robinson, Executive Creative Director 
Jason Apaliski, Creative Director 
Ross Cavin, Copywriter 
Neil Ramanan, Copywriter 
Chris Adams, Art Director 
Brett Beaty, Art Director 
Jeff Ferro, VP of Production 
Bill Spangler, Film Producer

Production Company: Furlined | Love Child 
Director: Will Speck and Josh Gordon 
Executive Producer: Diane McArter 
Executive Producer: David Thorne
Producer: Jan Wieringa 
Writer: Matt Robinson 
DP: Jo Willems


Interactive Production Partner: Tool of North America 
Interactive Director - Ben Tricklebank 
Executive Producers- Dustin Callif, Brian Latt, Oliver Fuselier 
Sr. Art Director - Matt Gase
Designer-Tatum Cardillo 
Creative Technologist - Bartek Drozdz 
Head of Digital Production- Joy Kuraitis Sr. 
Interactive Producer - Kim Zaninovich


VFX/Online: Zoic 
Executive Producer: Cally Morton 
Creative Director: Rob Moggach 
VFX Producer: Matt Olmon


Graphics: Laundry


Music: Elias 
Executive Producer: Ann Haugen 
Head of Production: David Gold 
Creative Director: Brent Nichols


Sound Designer: Peter Rincon

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lbbonline.com, Tue, 27 Aug 2013 14:21:07 GMT