Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Elf on a Shelf Takes a Bizarre Twist with Budweiser Christmas Day Campaign

Creative 0 Add to collection

NBA stars Kyle Kuzma, Steven Adams and Tim Hardaway Jr. remind fans to drink responsibly

Elf on a Shelf Takes a Bizarre Twist with Budweiser Christmas Day Campaign
With five games lined up, December 25th is looking very special for NBA fans. Yeah it’s Christmas, but there’s also a lot of basketball to get stuck into. Looks like Santa has lined up a slam dunk.

To get into the spirit – responsibly – Budweiser has released a new spot called “Deck the Shelves with NBA Elves,” featuring the Los Angeles Lakers’ Kyle Kuzma, Oklahoma City Thunder’s Steven Adams and the New York Knicks’ Tim Hardaway Jr. In a quirky twist on the sinister Elf on a Shelf trend (seriously, parents… why?) the three NBA players sitting on shelves, cabinets, and bar tops celebrating and cheering on NBA fans who hydrate as they enjoy Budweiser.

 
The commercial leverages both Budweiser’s dynamic partnership with the NBA along with spotlighting the beer brand’s new responsibility campaign, “Drink Wiser,” which encourages people to stay hydrated and plan safe rides whenever they drink.
 
The ad will air twice on Christmas Day, during the Thunder-Rockets game that tips off at 3:00PM ET (ABC) as well as the Lakers-Warriors game that starts at 8:00PM ET (ESPN).
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, People

Categories: Beers, Alcoholic Beverages

lbbonline.com, Mon, 24 Dec 2018 16:43:16 GMT