senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

e.l.f. Cosmetics Campaign Celebrates Women Rocketing Into Space Careers

11/11/2024
PR Agency
Los Angeles, USA
229
Share
Bandit editor Robin Burchill brings real world wonder to e.l.f's 'Women Taking Space' series

e.l.f. Cosmetics, in collaboration with creative agency Madwell, production company Starfish Projects, and award-winning BANDIT editor Robin Burchill, has launched the innovative new social media series 'Women Taking Space'. In a departure from typical beauty advertising, the campaign profiles three women working in space exploration who discuss fascinating, forward-looking topics such as the potential for life beneath the icy surface of Jupiter’s moon, Europa.

The :30-second films feature these scientists discussing their work on NASA’s Europa Clipper mission - a spacecraft designed to study the moon’s surface in search of potential signs of life. 

Robin Burchill, an award-winning editor renowned for her work with real people, leads the films away from the typical glitzy style of cosmetics ads, instead offering a raw, authentic portrayal of women in science. Burchill’s expertise brings a unique perspective to the series, capturing the scientists’ authentic curiosity, intelligence, and passion for their field. The campaign positions e.l.f. Cosmetics as a brand that champions diversity and authenticity, reaching audiences beyond beauty to inspire and celebrate women making an impact in the world of STEM.

Agency / Creative
Production
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from Press Kitchen
Women Taking Space
e.l.f. cosmetics
11/11/2024
9
0
Bring the Nice
Minnesota Timberwolves
01/11/2024
8
0
A Forever Story
The New York Giants
19/09/2024
8
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0