Peach
Hobby home page
liahome
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Eleven-year-old Dance Sensation Moves to a Different Beat for Bose

Creative 0 Add to collection

OPC’s Max Sherman directs YouTube star Taylor Hatala to the beat of Steve Noble

Eleven-year-old Dance Sensation Moves to a Different Beat for Bose

Best known for her YouTube video choreographed to Nicki Minaj "Anaconda," Taylor Hatala has caught the eyes of ten of millions and has even appeared on The Ellen DeGeneres Show. She is also Canadian. So when Toronto-based OPC director Max Sherman was looking to create a piece of branded content for Bose, he reached out to her management to collaborate with her on the project. 

The resulting film puts the tiny dancer's moves to a different beat - to a mix of improvised drum solos by UK jazz drumming legend Steve Noble. Shot in Toronto's elegant St. Lawrence Hall, the video creates a beautiful juxtaposition between movement, sound and image. 

"I wanted to do something different, and I wanted to push Taylor out of her musical comfort zone to see what she would come up with,” says Sherman. “Taylor and her choreographer, Alexander Chung, choreographed and rehearsed a routine, and I couldn’t be happier with the way it turned out. She's tantalizing to watch.”

The video was created for Bose via MOFILM, a content sourcing company which allows filmmakers to produce video and photographic content for various brands and social causes.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Colourist: Tricia Hagoriles

Post Production Company: Alter Ego

Production Company

Director: Max Sherman

DOP: Kiel Milligan

Executive Producer: Harland Weiss, Donovan Boden, Liz Dussault

Producer: Paul Matthews

Production Company: OPC

Music

Artist: Steve Noble

Sound Mix: Vapor Music

Offline

Edit Company: Relish Editing

Editor: Chris Murphy

Creative Agency

Creative Agency: MOFILM

Genres: Choreography, Music performance

Categories: Hifi, Consumer Electronics

lbbonline.com, Tue, 19 May 2015 14:44:07 GMT