Established in New Zealand and launched in Australia less than two years ago, Eleven PR was awarded ‘PR Agency of the Year’ last week at Australia’s Mumbrella Awards.
This impressive achievement was the result of a massive year for new business development and the agency receiving international recognition for work created in conjunction with WHYBIN\TBWA Sydney. Eleven PR recently won two gold and one silver PR Lions at the Cannes Lions International Festival of Creativity.
Eleven PR Sydney is part of the WHYBIN\TBWA Group and works closely and collaboratively with sister agency, Eleven PR Auckland. Kelly Bennett, Managing Director of Eleven PR Auckland says, “This is a well-deserved accolade for our colleagues in Sydney and is proof that the agency ethos to create clever, creative insight-led campaigns works. I’m thrilled and proud for Rob and his team.”
“Winning Australian Agency of the Year augers well for our plan to roll out the Eleven PR brand to relevant markets throughout Asia”, he adds.
Rob Lowe, PR Director of Eleven PR Sydney says, “This award tops off a huge year and a half for Eleven PR (Sydney). We’re not even two years old but we’ve won Cannes metal and now PR Agency Of The Year. I’m immensely proud of our team and their achievements so far.”
“With the way that the media landscape is changing it’s an exciting time for the PR industry. Clients are demanding more interesting, creative PR campaigns that effect consumer behaviour and don’t just create editorial. To do that we work closely with some amazing people from a variety of planning, creative and digital backgrounds and use their specialist skillsets to help make our PR campaigns more broad reaching, strategic and hard hitting. It’s a winning formula”, he adds.
Eleven PR Sydney also won the Mumbrella Innovation award and was shortlisted for the Mumbrella Bravery award for campaigns created in conjunction with WHYBIN\TBWA.
• PR Agency of the Year – Winner
• Mumbrella Award for Innovation - Winner
• Mumbrella Award for Bravery – Finalist