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Elegant Telenet Spot Takes You Through the Glass with Director Billy Pols

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CZAR BE director teams up with TBWA\Belgium on playful campaign

Elegant Telenet Spot Takes You Through the Glass with Director Billy Pols

Czar Brussels director Billy Pols' latest commercial for Telenet features a world where you can walk through glass.

Created by TBWA\Belgium, the film starts with a woman who is working in her home. With ease, elegance and a touch of playfulness, she decides to leave her desk in search of some inspiration, and she does so by swiftly exiting through the window - as if the glass were just a (restrictive) fiction of her imagination. She dances through the warm city life to the beat of FKJ & Masego’s ‘Tadow’ and goes in and out of windows without any limitations. The climax of the film comes when her feet quite literally leave the ground, and she is floating over the city skyline.

The film shows that the woman is completely free to roam about the city with no worries or restrictions. This is parallel to what Telenet’s ‘One’ is about: "Times are changing rapidly and more than ever we demand digital freedom: the possibility to be online wherever, whenever and as much as we want," says Telenet.



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Client: Telenet

Agency: TBWA Belgium

Creative Director: Jan Macken

Creative Team: Thomas Driesen & David Maertens

Producers: Mieke Vandewalle, Elly Laureys, Katrien Van den Brande

Production Company: Czar Brussels

Director: Billy Pols

Executive Producer: Eurydice Gysel

Producer: Maarten De Sutter

DOP: Cezary Zacharewicz

Service Production: Smile Production

Post-producer: Mieke Vandewalle, Shana Duprez

Offline: Gert Van Berckelaer, Govert Janse

VFX: Flow Post Production

Grading: Joost Van Kerckhove

Music: FKJ & Masego – Tadow

Genres: Choreography

Categories: Internet, Utilities

Czar BE, Tue, 27 Apr 2021 09:47:31 GMT