Tue, 27 Apr 2021 09:47:31 GMT
Czar Brussels director Billy Pols' latest commercial for Telenet features a world where you can walk through glass.
Created by TBWA\Belgium, the film starts with a woman who is working in her home. With ease, elegance and a touch of playfulness, she decides to leave her desk in search of some inspiration, and she does so by swiftly exiting through the window - as if the glass were just a (restrictive) fiction of her imagination. She dances through the warm city life to the beat of FKJ & Masego’s ‘Tadow’ and goes in and out of windows without any limitations. The climax of the film comes when her feet quite literally leave the ground, and she is floating over the city skyline.
The film shows that the woman is completely free to roam about the city with no worries or restrictions. This is parallel to what Telenet’s ‘One’ is about: "Times are changing rapidly and more than ever we demand digital freedom: the possibility to be online wherever, whenever and as much as we want," says Telenet.
view more - Creative
Agency: TBWA Belgium
Creative Director: Jan Macken
Creative Team: Thomas Driesen & David Maertens
Producers: Mieke Vandewalle, Elly Laureys, Katrien Van den Brande
Production Company: Czar Brussels
Director: Billy Pols
Executive Producer: Eurydice Gysel
Producer: Maarten De Sutter
DOP: Cezary Zacharewicz
Service Production: Smile Production
Post-producer: Mieke Vandewalle, Shana Duprez
Offline: Gert Van Berckelaer, Govert Janse
VFX: Flow Post Production
Grading: Joost Van Kerckhove
Music: FKJ & Masego – Tadow
Categories: Internet, UtilitiesCzar BE, Tue, 27 Apr 2021 09:47:31 GMT