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electriclimefilms Tells the Story of a Boy and His Plant in Nostalgic Spot

Creative 60 Add to collection

Director Omar Abbas teams up with M&C Saatchi UAE to produce an inspiring film for Aldar Properties PJSC’s new ‘Alghadeer’ campaign

electriclimefilms Tells the Story of a Boy and His Plant in Nostalgic Spot

Electriclimefilms teamed up with M&C Saatchi UAE to produce an inspiring film for Aldar Properties PJSC’s new ‘Alghadeer’ campaign.

From the vision of director Omar Abbas, electriclimfilms’ Dubai team created a dreamy, imaginative hero film to illustrate what Alghadeer can offer.

The film’s narrative and core are told through a child’s perspective, which is inherently buried within each of us, even as we have grown from experiences and been made aware of boundaries. 

With an all-encompassing imagination, Aldar ‘Alghadeer’ paints an image of what a natural yearning to be limitless looks like — unfettered by the laws of logic.

Shot with a contrast between a concrete jungle and a natural haven, the Alghadeer community and residential area is portrayed as a place out of a storybook; a kind of extravagance and excitement to indulge in no matter how old one is. 

For that sense of warmth and richness in an achievable daydream, every aspect of the production was done to cater towards the story and inviting look: from the locations and art direction to framing and camera movement.

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Client | Aldar Properties PJSC

Marketing Director International and Product Marketing: William Oburu

Assistant Vice President Digital Marketing: Ahmad Al Jarouf

Creative Agency | M&C Saatchi UAE

CCO & Partner: Ryan Reed

Associate Creative Director: Muneb Hamza
Account Director

Crew | electriclimefilms

Director: Omar Abbas

DoP: Mik Allen

Executive Producer: Michael Ahmadzadeh

Senior Producer: Chaza Said

Producer: Alia Abouraya

Assistant Director: Zeus Mehri

2nd AD: Chris Marais

Production Manager: Nikita Jaiswal

Production Coordinators: Layal Mooti, Zina Al-Askari

Production Assistant: Rudina El Dokani

Production Runners: Chloe Collins-Cole, Marlonne Mendonca, Karim Aziz Oghly

1st AC: Habib Kadamani

2nd AC: Salim Alberkachy

VTO: Karl Manoel Jabbour

DIT: Mariam Gabuniia

Ronin Technician: Petar Bakic

Key Grip: Shahid Iqbal

Grip Assistants: Abid Hussain, Amir Din, Mujahid

Lighting Best Boy: Umair Ahmed

Sparks: Zeeshan Muhamad, Shahwaiz Rasool, Zaigham Razzaq, Muhammad Saleem

Drivers: C/O Wael, C/O Shahid, Owais Ali, C/O Sohail

Art Director: Abe El Habashy

Props Master: Max Molchanov

Standby Props: Michael Coja

Art Assistant: Lily Sullivan

Wardrobe Stylist: Dina Yassin

Hair & MU Artist: Zera Azmi

Editor: Mariam Gabunia

BTS: Karim Aziz Oghly

BTS Edit: Chloe Collins-Cole

Unit Manager: Dinesh Gedara

Unit Assistants: Mohammed Moideen, Navas Ebrahim

Talents |
Kareem Hussain, Nadine Wurzer, Jad Hadid, Max Molchanov, Nicolas De Souza, Jolene Masoner, Eva S, Raoul Shukla, Pakinam, Noor, Will Jennings, Pearly, Bradley, Marcus, Sofia

Genres: Luxury

electriclimefilms, Thu, 08 Jul 2021 09:07:00 GMT