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electriclimefilms Takes Game Tactics into the Real World in Witty Films for Video Game Valorant

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Set in relatable day-to-day environments, each characteristic film features a specific agent in the game and their abilities; showing that anyone can be a Valorant enthusiast

electriclimefilms Takes Game Tactics into the Real World in Witty Films for Video Game Valorant

Filmed in Dubai, electriclimefilms collaborated closely with Valorant by Riot Games to produce four short, comedic user acquisition ads. The production house’s Dubai team was given the trust and opportunity to deconstruct the brief and conceptualise the direction of the films alongside Riot Games’ in-house team.

As part of a larger campaign launch in the MENA, it was key to fashion tones that encompasses the region in every aspect of the film. For that purpose, as well as to elevate the quality and value of production, great attention was put on the varied cast, wardrobe, locations and set design.

Targeted at Valorant aficionados, the humour in each script is executed in a witty and subtle way. The simplicity in each film leaves room for exploration and creativity in both aesthetics and performance.

Each characteristic film features a specific agent in the game and their abilities, with touches of colour linking the agents to respective characters. Set in relatable day-to-day environments, these pieces show that anyone can be a Valorant enthusiast: an Arab teenage gamer at home, a businessman in a modern office, a security guard on the job, a young Arab girl rushing to rehearsal. 

The films’ cinematography relies more on how the shots were framed and composed towards a light-hearted and cinematic look. To achieve high-end quality visuals, Director Damiano Fieramosca worked collectively with the talented Dubai-based DOP Jad Saabi on the film tones and in creating a pleasantly distinctive look in each scene without complicated setups.

Director Fieramosca: “Jad is one of the best up-and-coming DOP in the region, and it has been a true pleasure collaborating with him. At every stage of the project, our relationship grew and evolved and it showed on set as well as in the final output. Hopefully, this is only one of many future projects we embark on together.”

As a growing team and crew — consisting of incredibly adept individuals — electriclimefilms is eager to continue working with new talents, provide great opportunities for them, and create quality films infused with diverse outlooks and textures in cinematography styles.

Watch all four films here. To learn more about electriclimefilms, click here.


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Client | Riot Games​

Creative Director / Content Manager MENA: Anas Al Hakim

Head of Marketing MENA: Karim Hachani

Senior Copywriter: Zeinab Alayan

Crew | electriclimefilms

Director: Damiano Fieramosca

DOP: Jad Saabi

Executive Producer: Michael Ahmadzadeh

Senior Producer: Chaza Said

Assistant Director: Chady Asfour

Production Manager: Alia Abouraya

Production Coordinator: Layal Mooti

Production Assistant / Casting Director: Zina Al-Askari

Production Runner / BTS: Rudina El Dokani, Abdullah Yassin

1st AC: Tony Ibrahim

2nd AC / VTO: Marko Knezvic

VTO: Raymond Mouriss

DIT / Editor / BTS: Mariam Gabunia

Gaffer: Joseph Riachi

Lighting Best Boy: Emad Attia

Key Grip: Bojan Tomic

Grip Spark: Mohammed Sajjad

Sparks: Saqab Rafaqat, Mohsen Ahmed, Hamza Meer

Sound Recordist: Simon Charles

Wardrobe Stylist: Tina Choie

Hair & MU Artist: Sophie Leach

Art Director: Maria Fontela

Props Master: Ilya Zykov

Art Assistant: Imran Mehrdin

Location Manager: Ruchir Tandon

Unit Manager: Saman Kelum

Unit Assistant: Mohamad Ilham

Shot in Dubai.

Genres: Comedy, Action

Categories: Gaming, Sports and Leisure

electriclimefilms, Wed, 07 Apr 2021 08:05:49 GMT