Electric Theatre Collective Expands into Longform

For many years Electric has dabbled in the world of longform on a project-to-project basis, but the team are now putting weight behind a serious expansion of their colour capabilities in order to undertake a greater number of projects that go beyond the 20s-90s duration. 

Having built an industry-renowned reputation for having one of the best colour rosters in the world, Luke Morrison (head of colour), Oliver Whitworth (EP) and the team saw a growing demand for their work on long-form projects in 2021. Electric finished the year with an impressive reel ranging from Jake Scott’s seminal Oasis Knebworth 1996 documentary to the critically acclaimed BBC drama In My Skin (Season 2) directed by Molly Manners. The team completed grading and online across a broad slate of film projects with more already lined up for 2022. 

In order to ensure that the team are able to deliver the same quality across their longform work as they achieve in their short form division, Electric is investing heavily in the setup of its new Whitechapel studio. Bespoke suites have been designed for an ideal atmosphere, and a dedicated cinema screening room is in the pipeline for the ultimate review experience. Electric have also purchased brand new Sony monitors capable of HDR in line with all delivery requirements for Amazon, Netflix, Apple and more, as well as an elite projector screen in their hero colour suite. New Flux Store storage will further enable the company to hold huge amounts of data, increasing rendering speed and capacity. 

The colour team has also expanded to offer online editing services for all longform projects. With the backing of their amazing VFX & CG team, they are able to adapt and offer a full service package where it can be facilitated.

Luke Morrison notes: “Electric already offers film scanning for 35 & 16mm film at reduced costs to help the creative approach of directors and DOPs, and support those who love film the way our colourists do. It ties into our general ethos for longform, as our approach is to invest creatively in these projects. The top line budget is always secondary to the creative for colour grading.”

Electric is home to London’s top colour grading talent (Luke Morrison rated #2 and Jason Wallis #9 in Televisual’s Best Colourists survey) and are open for business. Check out their new longform page on the Electric website here.