Electric Theatre Collective Delivers Mindbending GPS Magic for Vince Staples 'Fun'

Creative 300 Add to collection
Electric harnessed its Collective powers, taking 8K footage from three 8K RED cameras – rigged to capture 180-270 degrees – then stitching all the plates together
Electric Theatre Collective Delivers Mindbending GPS Magic for Vince Staples 'Fun'
Electric Theatre Collective lends its post-production talents to a trippy bent-perspective tour of Vince Staples’ stomping ground with his just-released video for “FUN!”

Director Calmatic of PRETTYBIRD invents a new filmmaking style - GPS-vérité - taking the viewer on a virtual visit through a topography tinted with gritty authenticity.

Electric harnessed its Collective powers, taking 8K footage from three 8K RED cameras – rigged to capture 180-270 degrees – then stitching all the plates together.

This allowed Calmatic to move around the scenes, picking the start and end points of each ‘user’ move.

Meanwhile the compositing team added in the familiar Street View effects, while colorist Jason Wallis grades from a true-to-life palette, rendering moments of the Californian inner city with graphic tones while maintaining its pure authenticity.
The final shot punctuates Calmatic’s exploration of hood culture, revealing a white teenager consuming the up-close and personal view of street life from the cozy confines of safe suburbia.
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

2D Animator: Mikey Smith, Ben Persons, James Aguilar, Phoebe Britton

Colourist: Jason Wallis

Director: Calmatic

DOP: Ryan Helfant

Editor: Ryan Helfant

EP: Candice Dragonas/ Kate Hitchings

Post Production: Electric Theatre Collective

Producer: Ross Levine/Sara Gbadamosi

Production Company: Ross Levine

Shoot Supervisor: Tommy Smith

Creative Agency

Production Company: PRETTYBIRD

Genres: In-camera effects, People

Categories: Music video, Short Films and Music Videos

Electric Theatre Collective LA, 1 year ago