Electric Glue Launches New Decision Intelligence Campaign with Peak

Electric Glue, an independent media agency, launches the first Decision Intelligence campaign for Peak to reach c-suite change makers, helping them to power decision making across their business.  

Peak, an Artificial Intelligence (AI) tech provider, powers commercial decision making for the smartest companies in the world with its AI software. Peak’s pioneering Decision Intelligence software embeds AI across sales, marketing, planning and supply chains to accelerate revenues and profits. Peak’s customer base includes PrettyLittleThing, KFC, PepsiCo, Marshalls and Speedy Hire.

Electric Glue worked closely with Peak and creative agency Manifest to bring to life the creative vehicle of UN_LEARN. By building a media strategy focused on doing fewer but bigger and better things, Electric Glue brokered a partnership with the Financial Times that uses 1st party data, content and context to provide unrivalled reach into C-suite business decision makers.

By committing in this way, Peak are able to completely own their primary audience across key verticals, driving awareness of the Decision Intelligence category and cementing Peak’s leadership in the space, all through a crafted mix of paid media and content.

Lauren King, CMO of Peak, said: "We are thrilled to be working with Electric Glue at a very exciting time for Peak, with the launch of Decision Intelligence - enabling businesses to make great decisions using AI. As a new creative platform, the UN_LEARN campaign is a call to action, challenging businesses to defy convention and embrace new ways of decision making. Electric Glue are brilliant at amplifying all the great work we are doing with launching Decision Intelligence into the market."

Tim Bonney, head of digital at Electric Glue says: “We are really excited to be working with such a forward facing client and progressive team at Manifest. UN_LEARN is a territory that’s ripe for exploration with genuine standout in the sector”