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Electric Dreams Become Reality in Inspiring Toyota Campaign

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The films were shot by Revolver Film’s acclaimed director Stephen Carroll with Saatchi and Saatchi

Electric Dreams Become Reality in Inspiring Toyota Campaign

Toyota Australia has launched ‘In Our Nature’, an integrated brand campaign that highlights its commitment to a cleaner and safer world for everyone.

Leveraging Toyota’s safety technology (Toyota Safety Sense) and 25-plus year commitment to innovation in alternative fuel technology, the campaign demonstrates how ‘safety’ and ‘invention’ are both ingrained in Toyota’s quest for a better tomorrow. In a way, it’s in Toyota’s nature to constantly innovate and strive forward.

Created by Saatchi & Saatchi Australia, the integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.

John Pappas, chief marketing officer, Toyota Australia, says: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next generation Mirai Fuel Cell Electric Vehicle. We are always striving to continuously improve.”

Adds Mike Spirkovski, chief creative officer, Saatchi & Saatchi Australia: “As one of the most trusted and popular brands in Australia, Toyota is always looking at ways to improve and develop better products for its drivers. Safety is just one area which has been democratised by Toyota across most models, giving Toyota drivers access to best-in-class safety standards.

“Our recent campaign aims to inform Australians about Toyota’s commitment to constantly improving. As humans, it’s in our nature to protect each other’s safety; just as it’s in our nature to look ahead, innovate and reduce our Co2 emissions for a cleaner future for all.”

The films were shot by Revolver Film’s acclaimed director Stephen Carroll.​

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Client: Toyota Motor Corporation Australia

Senior Manager - Brand Management & Communications: Andrew Wearing

Manager, Marketing Communications – Brand & Commercial Vehicles: Matt Tannock

Manager, Communications – Commercial and Brand: Jeremie Smith

Senior Brand Communications Coordinator: Michelle Gulia

Senior Brand Communications Coordinator: Suhailah Davies


Creative Agency: Saatchi & Saatchi Australia

Chief Creative Officer: Mike Spirkovski

Executive Creative Director: Simon Bagnasco

Creative Director: Lee Sunter, Pierro Ruzzene & Flavio Fonseca

Senior Art Director & Senior Copywriter: Adam Ferrie & Peter Cvetkovski

Executive Producer: Lucy Trengove

Senior Integrated Producer: Holly De Roy

Producer: Zena Bartlett

Chief Client Officer: Ben Court

Chief Strategic Officer: Alex Speakman

Group Account Director: Damiano Di Pietro

Planning Director: Joe Heath

Snr. Account Director: Zoe Kypros

Account Director: Tom Collier

Account Executive: Elina Nassif


Production Company: Revolver

Director: Stephen Carroll

Managing Director/Co-Owner: Michael Ritchie

Executive Producer/Partner: Pip Smart

Producer: Kat Latour

Director of Photography: Jeremy Rouse

Production Designer: Seth Aitken

Post Production

Post Production: ARC

Editor: Jo Scott

Colourist: Ben Eagleton


Music Composition: Ballad

Audio Post Production: Ballad & Squeak E. Clean Studios

Categories: Automotive, Cars

Saatchi & Saatchi Melbourne, Mon, 19 Jul 2021 00:58:06 GMT