Forsman & Bodenfors
Thu, 14 Feb 2019 15:30:19 GMT
Today, lots of automotive brands are communicating advances in electric propulsion, but most of the cars produced are still powered by fossil fuel. Polestar is all in for electrification and from Polestar 2, will only produce fully electric cars.
Its latest work from Forsman & Bodenfors reflects the brand's ambition, launching with a beautifully animated film acting as a 'break up' letter to the car industry.
Polestar declares that 'things need to change, fast', as the ink transforms into symbols of the traditional car industry: Futuristic concept cars, pumpjacks, exhaust fumes in big cities, gas-guzzling muscle cars and dated sales experiences. The film ends highlighting the launch date of the next chapter of the Polestar story – the electric Polestar 2.
“With this letter, we want to show how Polestar differs from the rest of the automotive industry. By moving on from the conventions of the old car world, we also point out the road going forward,” said Tim Heldmann, leading brand, marketing and retail at Polestar.
Via the letter, Polestar makes it clear that they think differently, and they are serious in this commitment. The Polestar factory in Chengdu will be the most environmentally-responsible car factory in China – and one of the most efficient in the world, with a target of Gold status in the globally-recognised LEED ratings. They also highlight that Polestar’s subscription model of car ownerships meets modern consumer’s needs. And, instead of making customers travel to out-of-town car dealerships, they have revealed the concept of Polestar Space retail environments that are conveniently located in downtown areas.view more - The Sustainability Channel
Audio Post Company: Redpipe
3D Artist: Daniel Westlund, Jonas Törnros
3D Lead: Adrianos Papamarkou
Compositor: Mikael Herrera, Daniel A Söllscher, Johnny Vex, Carl-Johan Westregård
DOP: Simon Öster
Lead Compositing: Jacob Danell
Art Direction: Alexander Söderholm
Director: Jonathan Knape
Executive Producer: Andreas Ibohm
Producer: Moa Thenstedt Åkerström
Production Company: Filmic Art
VFX Supervisor: Jakob Dahlström
Media Agency: Verizon
Account Managers: Marie Murphy
Account Supervisor: Olle Victorin
Art Director: Anders Eklind, Staffan Lamm
Copywriter: Pontus Caresten, Elisabeth Christensson
Creative Agency: Forsman & Bodenfors
Designer: Christopher Ek
Digital Strategist: Peter Gaudiano
Planner: Trine Keller Andreasen
Producer: Åsa Hammar
Strategist: Bjarne Darwall
Categories: Automotive, CarsForsman & Bodenfors, Thu, 14 Feb 2019 15:30:19 GMT