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Electric Car Brand Breaks Up with the Auto Industry for Valentine's Day

The Sustainability Channel 485 Add to collection

Forsman & Bodenfors launches beautifully animated film for Polestar

Electric Car Brand Breaks Up with the Auto Industry for Valentine's Day

Today, lots of automotive brands are communicating advances in electric propulsion, but most of the cars produced are still powered by fossil fuel. Polestar is all in for electrification and from Polestar 2, will only produce fully electric cars.

Its latest work from Forsman & Bodenfors reflects the brand's ambition, launching with a beautifully animated film acting as a 'break up' letter to the car industry. 

Polestar declares that 'things need to change, fast', as the ink transforms into symbols of the traditional car industry: Futuristic concept cars, pumpjacks, exhaust fumes in big cities, gas-guzzling muscle cars and dated sales experiences. The film ends highlighting the launch date of the next chapter of the Polestar story – the electric Polestar 2.

“With this letter, we want to show how Polestar differs from the rest of the automotive industry. By moving on from the conventions of the old car world, we also point out the road going forward,” said Tim Heldmann, leading brand, marketing and retail at Polestar.

Via the letter, Polestar makes it clear that they think differently, and they are serious in this commitment. The Polestar factory in Chengdu will be the most environmentally-responsible car factory in China – and one of the most efficient in the world, with a target of Gold status in the globally-recognised LEED ratings. They also highlight that Polestar’s subscription model of car ownerships meets modern consumer’s needs. And, instead of making customers travel to out-of-town car dealerships, they have revealed the concept of Polestar Space retail environments that are conveniently located in downtown areas.

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Sound

Audio Post Company: Redpipe

Post Production / VFX

3D Artist: Daniel Westlund, Jonas Törnros

3D Lead: Adrianos Papamarkou

Compositor: Mikael Herrera, Daniel A Söllscher, Johnny Vex, Carl-Johan Westregård

DOP: Simon Öster

Lead Compositing: Jacob Danell

Production Company

Art Direction: Alexander Söderholm

Director: Jonathan Knape

Executive Producer: Andreas Ibohm

Producer: Moa Thenstedt Åkerström

Production Company: Filmic Art

VFX Supervisor: Jakob Dahlström

Media Agency

Media Agency: Verizon

Client

Advertiser: Polestar

Creative Agency

Account Managers: Marie Murphy

Account Supervisor: Olle Victorin

Art Director: Anders Eklind, Staffan Lamm

Copywriter: Pontus Caresten, Elisabeth Christensson

Creative Agency: Forsman & Bodenfors

Designer: Christopher Ek

Digital Strategist: Peter Gaudiano

Planner: Trine Keller Andreasen

Producer: Åsa Hammar

Strategist: Bjarne Darwall

Genres: Animation

Categories: Automotive, Cars

Forsman & Bodenfors, Thu, 14 Feb 2019 15:30:19 GMT