Integrated creative agency, 23red, has been appointed by the UK Electoral Commission to devise and implement a partnership marketing strategy raising awareness of major changes to electoral registration.
With the introduction of Individual Electoral Registration (IER) in England and Wales taking place prior to the next election in 2015, 23red has been briefed with amplifying the message to local communities via a coordinated and large-scale partnership marketing scheme over a 3 year period.
23red’s strategy will focus on raising awareness of the changes among those that are typically under-registered. This includes young people, students, recent home movers and people from the BME community.
To further support the Electoral Commission’s objective of accuracy and completeness of the register, 23red will be developing ‘toolkits’ to help partners reach and engage with target groups, ensuring people have everything they need to register to vote.
Running the account, the senior team at 23red will be: Jane Asscher, Founding Partner – Strategy and Management, Jo Arden, Head of Strategy, and Wendy Manuel Project Director.
Jo Arden, Head of Strategy at 23red, said: “The move to IER represents the biggest change to our electoral system in our lifetime. To be part of a campaign which will ultimately mean more people register and, hopefully, cast their vote is hugely exciting.”
David Son, Campaigns Manager at the Electoral Commission, said: “Making sure people know about the change to individual electoral registration and what it means for them will be a huge challenge, particularly reaching people such as students or those living in private rented accommodation who are traditionally under-registered. I’m pleased that 23red will be working with us on our public awareness campaign to help inform hard to reach groups about the move to IER.”
23red won the account through its partnership with M&C Saatchi, which is a Government roster agency, following a competitive pitch.
Categories: Political, Corporate, Social and PSAslbbonline.com, Fri, 13 Sep 2013 13:24:05 GMT