Eleanor to Host Glam Bar at The British Arrows

Eleanor will host an immersive pop-up inside the Grosvenor House Hotel, inspired by Old Hollywood, 1950s beauty parlours and modern luxury salon aesthetics. Located adjacent to the main hall where the awards take place, Eleanor’s Glam Bar promises an unparalleled prelude to the British Arrows for those lucky enough to secure a complimentary appointment in time. 

The luxurious atmosphere of Eleanor's Glam Bar, designed by production designer Lucy Cooper, aims to create an atmosphere that complements the elegance of the Grosvenor House Hotel. Cooper shared her vision, stating, "We aimed to create an atmosphere that marries the elegance of the Grosvenor House Hotel with the charm of a vintage Hollywood beauty parlour. The design provides a chic backdrop for the ultimate glam experience, offering a seamless transition from the immersive Glam Bar to the glamour of the awards ceremony."

Founder Sophie Gold adds, “Stepping into Eleanor's Glam Bar is stepping into a world where beauty meets boldness. It's not just a beauty station; it's a moment to embrace your individual style and confidence, ensuring our guests leave with an unforgettable glow."

Eleanor’s Glam Bar features eight renowned hair stylists and makeup artists from the industry, trusted by talent (such as Dua Lipa, Florence Pugh, Emeli Sandé and John Legend among many others) to make them look their absolute best. Each is a master in their craft and ready to transform attendees into show-stopping visions. The Glam Squad consists of Samantha Caplan, Sheree Jourdan, Monique Gold, Rina Steinberg, Doey Drummond, Yasmina Bentaieb, Abigail Ignacio and Georgia Hope, along with shoe shine specialist Romi Topi from Burlington Arcade.

Lisa Lavender, managing director of British Arrows, shared her excitement about the collaboration, stating, “We are so excited about our partnership with Eleanor this year. A lot of thought and care has gone into creating this gorgeous pampering opportunity for our guests, a first for us all. We look forward to seeing everyone sparkle and shine on the night!” 

Open for appointments from 4-7pm before the awards ceremony, Eleanor's Glam Bar invites attendees to book their complimentary glam sessions in advance via eleanorsglambar.com. The experience promises not only hair styling and beauty transformations but also shoe shining, refreshments, and, naturally, an elusive Lady Eleanor cocktail to kick start the evening. 

To secure your spot at Eleanor's Glam Bar and be part of a truly memorable pre-awards celebration, advanced booking is required. Visit eleanorsglambar.com for reservations.