Eleanor Is the 2024 Production Company to Watch

Ad Age has crowned Eleanor as this year’s Production Company to Watch. In Eleanor’s hands, this illustrious award makes a bold statement, spotlighting this boutique industry darling’s centring of craft, handmade approach to business, and focus on taste.

The Ad Age A-List Awards recognise the advertising industry’s finest agencies, companies, and creatives. The Production Company to Watch title is bestowed to a single company from the A-List, the year’s fresh and influential rising star. Within this illustrious index of advertising royalty, Eleanor stands among production companies of varying vintages and sizes. Honouring Eleanor, Ad Age celebrates the roads we have travelled and the possibilities of the future.

This recognition lauds both the gleaming portfolio and distinct creed of this rising leader in the realm of production. Eleanor’s diverse, global roster was handpicked for their demonstration of good taste and a dedication to craft. Across genres, mediums, and experience levels, each director was carefully selected for their discerning eye for storytelling.

The Eleanor brand itself unfolds its own story, each social platform enchanted by the musings of their distinct brand persona, an ethereal tastemaker called Lady Eleanor. You’ll often find this production company embarking on unexpected creative quests–releasing a bespoke fashion line or crafting a beauty salon pop up.

Eleanor makes history as the first Black and woman-owned production company on the A-List. A relentless champion of directors, Eleanor’s triumph is a beacon of what the future holds for Black talent in the industry.

“It’s an incredible honour to have this light shone on us,” says Eleanor president Sophie Gold. “I’ve spent many years reading this very special publication. To be recognised on these sacred pages in our fourth year has taken my breath away. I hope to inspire more people to make bold moves. To follow their heart as I did in December of 2019. Eleanor is just getting started, keep your eye on us, darling. Our creative journey is just beginning.”