Elders Insurance, one of Australia's largest regional and rural insurance providers, has launched a major new integrated brand campaign. The work has been developed by The Core Agency following their appointment to the account in January this year.
The integrated campaign includes TV executions, press, digital, social, in-branch collateral and website integration.
With over 100 years of experience, Elders Insurance has agents that live and work in their local communities. Its products include business insurance, farm insurance, personal insurance, plus fleet and commercial motor insurance.
The 'Our way never gets old' campaign leverages the brand's strong reputation as a reliable and customer-focused insurance provider. The campaign will help drive brand awareness amongst the target audience and work in parallel with the business' plans to expand its current footprint of over 150 locations into metropolitan areas.
Says Christian Finucane, founder & creative partner at The Core Agency: "Many brands like to think they are customer-centric, but Elders Insurance is the real deal. The more we learned about the trusted relationships their agents have with their customers, the more we knew we should build the campaign around them. Every one of their agents is a brand ambassador."
Says Bettina Pidcock, chief customer officer at QBE Insurance Group: "Elders Insurance is a brand with a long legacy of providing local knowledge, hands-on personal support to clients and a commitment to local communities. By utilising our own people and including humour in the campaign, we hope to share why great customer service never goes out of fashion."
Elders Insurance is amongst a growing list of clients at The Core Agency including QBE Insurance, Sydney Airport, Key Pharmaceuticals, NSW Government, Spotcap, Pet Circle, RSVP and The Fred Hollows Foundation
This latest campaign comes after The Core Agency announced last month it was launching a new brand campaign for Pet Circle, Australia's largest online pet supplies company.
Creative Agency: The Core Agency
Producer: Apple Stuart
Senior Account Manager: Joseph Rosslind
Senior Account Director: Rebecca Scott
Senior Copywriter: Dave Glen / Kevin Macnamara
Senior Art Director: Simone Parravicini
Senior Producer: Bill Doig
Director of Strategy: Simon Rich
Creative Partners: Christian Finucane & Jon Skinner