Eisenbahn Locomotive Brings the Beer in Latest Stop-Motion Spot

Creative design and mixed media studio LOBO has conducted the Eisenbahn locomotive once again on its barreling journey to collect and deliver classic beer ingredients, in a stop-motion spot for the brewery. Out of agency SUNO United Creators and directed by Gabriel Nobrega, Eisenbahn founder Juliano Mendes steers the train down dizzying tracks, collecting payloads of hops, grains and more, heating up the beer making process. 

Matching the spirit of 'craft' that remains the basis of Eisenbahn’s philosophy, the spot was produced with a combination of live action and playful animation styles including pixelation, and mixed-media live elements seeing the train along its tracks - and even diving into the lager itself. LOBO constructed an entire bar in-studio for the shoot, printing every frame of animated sequence on actual cut and painted cardboard.