Eimear Fitzmaurice Appointed Folk Wunderman Thompson's Head of Planning

Eimear Fitzmaurice has been promoted to Head of Planning at Folk Wunderman Thompson, leading the agency’s strategic planning team.  

Fitzmaurice joined Folk in 2019, and has driven the strategic direction of a number of the agencies biggest clients including Vodafone, An Post and Brennans Bread as well as growing the agency’s strategic offering to reflect the changing needs of clients. Passionate about creative work that delivers impact, she played a key role in the team that brought An Post’s Address Point to life for which the agency was awarded its first Cannes Lions. 

“Since joining Folk, Eimear has not only driven on the standard and efficacy of our creative work, but has been instrumental in diversifying our strategic offering to ensure we continue to unlock growth in new and innovative ways for our clients. She brought the largest global study on modern women to Ireland for the first time through ‘Female Tribes’. Co-created and launched our innovation practice and process which we call ‘Collision’. And most recently, she has been instrumental in developing ‘ADAPT’, our bespoke sustainability framework designed to help businesses and brands navigate the next frontier of sustainable growth,” said Enda Kelly, managing director, Folk Wunderman Thompson.

Eimear’s appointment follows several exciting hires to Folk’s strategic planning team in the last 12 months. Kim Comiskey joined as a senior strategist in March 2020 from Jump! Innovation where she covered a breadth of categories and challenges working across foresight, innovation, positioning, and growth strategy projects for companies such as AIB, William Grant and Sons, Kerry Foods, Irish Distillers and Free Now. Tara Finnegan joins Folk as a strategic planning director from Rothco Accenture Interactive, where she led the planning for Failte Ireland, AIB and Bord Bia. Tara’s creative strategy has delivered ADFX award winning work for Eir and a Cannes, Clio and D&AD winning campaign for O.N.E. Kim and Tara join a team of five including senior strategist Rachel Haslam who is Ireland’s most awarded ADFX planner and strategic planner Derwin Myers, who drives Folk’s cultural insight agenda. 

“Every planner wants to work with brave, culturally curious and ambitious teams who strive for excellence every day and that’s what Folk reflects. Every day I am energised by the openness to new ideas, strategies and bold approaches - both creatively and strategically – that we embrace to inspire growth for our clients. Our talented strategists constantly challenge each other, creatives and our clients to reimagine growth and I’m excited for this next chapter amongst such a brilliant team!” - Eimear Fitzmaurice, Head of Planning, Folk Wunderman Thompson.