Eight VFX, the New York and Los Angeles-based visual effects, design and production studio, has named Abbe Daniel as the new Executive Producer for its New York office. In addition, the studio has named Carolyn Hill and Amanda Rosenberg of Carolyn Reps to handle sales on the East Coast. The appointments were announced by Eight VFX’s partners, Creative Director Jean-Marc Demmer and Managing Director Baptiste Andrieux.
Daniel joins Eight VFX from Leroy & Clarkson, the brand design and identity boutique in New York. She’s held key positions at production companies and agencies, specializing in the production of digital ad campaigns, visual effects work and experiential installations. Prior to Leroy & Clarkson, she was an EP at the experiential studio Fake Love, and has held EP/MD or Senior Producer posts at such studios as Digital Kitchen, Curious Pictures, Click 3X and R/GA.
“The depth and diversity of Abbe’s experience made her the perfect choice as we expand our presence in the New York market,” says Andrieux. “She knows the landscape when it comes to just about every category in the industry, from agencies to media brands to client-direct work, and has a wealth of experience in every phase of production and post.”
Adds Demmer, “Abbe’s been consistently associated with people and companies known for great work, and above all that’s what we stand for here at Eight. Whether it’s VFX, design, CG, animation, VR or experiential, we strive to create content that moves people emotionally. And Abbe’s done just that, at every step along her career. We’re excited by the prospect of what she’ll bring to our company.”
Daniel says she was drawn to the company largely based on the level of creative work. “It’s an impressive portfolio, coming from a boutique company such as this, and that’s what first caught my eye. Once the leadership team and I discussed the goals and strategy, we knew we were all on the same page about how to expand the New York office. The cultural fit just felt right, almost immediately.”
In her new position she’ll play several key roles in the New York office; in addition to acting as both EP and general manager, she’ll oversee sales and marketing and is in the process of recruiting and hiring an experienced creative team, with plans to add additional VFX Supervisors, CG Supervisors, 2D and 3D Lead Compositors, Designers and other key contributors.
“Accomplishing these tasks, along with raising awareness for the Eight brand overall and expanding our suite of services, would be masterful,” she adds.
Currently Eight handles a range of work, including commercials for such brands as Target, Pandora, Puma, Ram Trucks, New York Lottery, Call of Duty, Honda, Perrier and many others. The studio has partnered with such directors as Craig Gillespie, Michel Gondry, Noam Murro, Tom Kuntz, Michael Gracey and more. “They come to us because of our reputation for being very discerning and collaborative, and helping them up the ante,” says Daniel.
The studio also has extensive feature credits, and provided VFX for the soon-to-be-released “I, Tonya,” directed by Gillespie. Eight’s New York office was the sole effects studio on this picture, completing over 200 shots and delivered in under four months. They’ve also worked on films like “Beasts of No Nation” for Cary Fukunaga, “Knight & Day” for James Mangold, “Mother” for Darren Aronofsky, “Hostage” for Florent Emilio Siri and Gillespie’s 2014 sports drama, “Million Dollar Arm.”
Eight VFX has branched into episodic television as well, working on the hit Netflix series “Stranger Things 2” and “The Orville,” the sci-fi comedy from “Family Guy” creator Seth MacFarlane. For the latter, the studio turned around over 120 shots in under four weeks. “They tapped into our strengths for large digital matte paintings, set extensions and photoreal CG,” Daniel says about their work.
The main focus of growing Eight VFX’s presence in New York, Daniel adds, will be to continue to build on their current relations, both with directors and production houses, as well as with agencies and brands. “We’re also expanding our design and development and mixed media services for all of our clients across the board,’ she notes. “Our goal is to help clients achieve their visions and meet their objectives, so all touchpoints across all platforms will be important.”
Says Shira Boardman, EP in Eight’s L.A. office, “I’m excited to have a true partner in Abbe. She’s tuned in to the details of how to bring the right elements together to support and improve a job, and she’s a great problem-solver with so many creative resources to tap. I’m confident we’ll be able to build a bigger and better Eight, together.”
Naming Carolyn Reps to handle sales reunites Daniel with Carolyn Hill, who repped Curious Pictures when Daniel was a senior producer at that storied animation and mixed media studio. “She’s an exceptionally hard worker and knows all the players, as well as the VFX world,” Daniel says of her former colleague. “She and Amanda are smart, strategic thinkers who leave no stone unturned. I’m looking forward to working with them.”