Today, Wunderman Thompson New York (a WPP agency) announced their new campaign, ‘Delivering Jobs’, in partnership with the Entertainment Industry Foundation (EIF) and their partners, Autism Speaks, Best Buddies, and Special Olympics. The goal of the campaign is to forge pathways to one million employment and leadership opportunities for the neurodiverse community by 2025.
There are more than 6.5 million people who are neurodiverse in the United States, 81% (18+) of which do not have a paid job. To raise awareness and drive change, Delivering Jobs sheds light on this community, their value in the workforce, and their untapped potential. The campaign aims to reframe the issue and change the narrative about people with Neurodiversities.
The Delivering Jobs campaign lives across multiple touch-points including a PSA, Times Square takeover, digital, social, print, and other out-of-home. The executions across the campaign embrace the vast skill sets of people who are Neurodiverse, shifting the focus from their perceived inabilities to their undeniable capabilities.
“We wanted to ensure our PSA was living up to our mission, so we worked with Neurodiverse writers, cast, and crew. Not only is it important to create with the community, rather than on behalf of the community but it also elevates the work and makes it stronger,” said Jessica Stewart, Wunderman Thompson New York, creative director.
Wunderman Thompson New York co-created every aspect of the campaign with the Neurodiverse community; from strategy and research to creative development and execution, making it an end-to-end inclusive process. The Delivering Jobs campaign was another successful effort with the Wunderman Thompson’s Inclusive Practice led by Christina Mallon, disability activist with motor neuron disease. Most recently, the Inclusion Practice won three Cannes Lions for its Tommy Hilfiger Adaptive work.
“Neurodiverse people possess skills and talents some neurotypical people could only dream of, and workforces are missing out big time by not hiring them. It takes such little effort to be inclusive. Hopefully, this will start to change that,” said Joe Crump, CEO Wunderman Thompson New York. “We are thrilled to have the opportunity to work with EIF to help drive growth and be an inspiration to do good work.”
“Wunderman Thompson has been a fantastic creative, inclusive, and strategic partner for this work, and I am confident that this campaign will drive real change,” said Nicole Sexton, Entertainment Industry Foundation president and CEO.