Men’s haircare brand Clear gets ready for World Cup 2018 with ode to the fans
FP7/Cairo and Good People Films are flying the flag for Egyptian football fans in their new spot for Unilever-owned men’s haircare brand Clear. The brand positions itself as the ‘official sponsor of the Egyptian cheerleader’, and it’s certainly treating fans to some glorious hair styles in the campaign.
The ad depicts male football fans sporting a series of elaborate and comedically lush hairdos, from floppy fringes to full-on mullets. It was directed by Mohamed Fathy, who combines confidence, style and a wry sense of humour.