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Eggs Become 'Incredible' in Disney Pixar and the American Egg Board's New Campaign

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Alongside the quirky CGI film, the American Egg Board also created custom recipes for the film’s leading characters

Eggs Become 'Incredible' in Disney Pixar and the American Egg Board's New Campaign

Disney Pixar’s all-new “Incredibles 2” opens in U.S. theatres on June 15th and this year they’ve partnered with another incredible brand in the latest work from the American Egg Board. 

Last fall the American Egg Board relaunched The Incredible Egg by reframing the answer to the age-old question, “How do you like your eggs?” to showcase the infinite number of ways to enjoy them beyond breakfast. The work was the first from creative agency partner Energy BBDO.

Now, The Incredible Egg gets a little more incredible by teaming up with Disney•Pixar’s “Incredibles 2” for a co-branded promotional spot running in advance of the feature film’s debut. The spot seamlessly, and humorously incorporates AEB’s “How Do You Like Your Eggs?” platform in a unique way that embraces the beloved Incredible family. 

In addition to TV and online video, the American Egg Board also created custom recipes for the film’s leading characters. Each character has a stylised portrait and recipe that showcases how they like their eggs, based on their personalities and/or super powers. For example, Mr. Incredible’s eggs would be Clobbered, Elastigirl’s would be Stretchy, Dash’s would be Runny, Violet’s would be Invisible, and Multiplied Deviled Eggs are the perfect fit for the unpredictable Jack-Jack.

You can see all the full portraits and recipes on  and The Incredible Egg social media channels, including FacebookInstagram and Pinterest.

Home of The Incredible Egg, the American Egg Board (AEB) is the national marketing organisation of America’s egg farmers. AEB’s mission is to increase demand for eggs and egg products through research, education and promotion.

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Composer: Andrew Oye

Print / OOH

Print Producer: Mary Day


Advertiser: American Egg Board

Creative Agency

Creative Agency: Energy BBDO

Copywriter: Mark Price, Colin O’Toole

Art Director: Nick Sesto, Hansel Quintela

Producer: Shobin Matthew

Executive Creative Director: Josh Gross, Pedro Pérez

Chief Creative Officer: Andrés Ordóñez

Executive Producer: Liz Miller-Gershfeld

Designer: Hung Vinh (Lead)

Photographer: Kelly Allison

Account Supervisor: Abby Bridgeo

Digital Designer: Erin Knott (Junior)

Studio Manager: Tom Sustan (Producer)

Head of Integrated Production: John Pratt

Client Service Director: Erin Knott

Director of Print Services: Mary Day (Print Production)

Music Producer: Daniel Kuypers

BBDO North America, Fri, 01 Jun 2018 12:27:55 GMT