Propelled by a mission to become the single, all-encompassing umbrella for all known brain and mental health-related disorders, United Brain Association selected Crowdiate to help to launch their foundational inaugural campaign.

With the immediate need for building awareness of UBA’s singular ambition as well as drive donations, Crowdiate put out the call for ideas to their exclusive, global community of creative talent.

The concept that inspired their eventual execution came from a creative director in the Dominican Republic who dramatised the UBA proposition through an arresting metaphor, both simple and inspiring.

Starting this week and running through the holidays, the organization is employing a strong investment in digital media to build awareness and donations.

The vision for UBA has been a lifelong passion of John A. Boulton, UBA’s Founder, whose simple philosophy sums up the clarity of the company’s purpose: “All brain and mental health–related disorders are important, all deserve a cure.”