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Eggs Are a Metaphor for Brain and Mental Health Disorders in United Brain Association’s Latest Campaign

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Organisation’s ambitious mission takes its first steps in campaign from Crowdiate

Eggs Are a Metaphor for Brain and Mental Health Disorders in United Brain Association’s Latest Campaign

Propelled by a mission to become the single, all-encompassing umbrella for all known brain and mental health-related disorders, United Brain Association selected Crowdiate to help to launch their foundational inaugural campaign.

With the immediate need for building awareness of UBA’s singular ambition as well as drive donations, Crowdiate put out the call for ideas to their exclusive, global community of creative talent.

The concept that inspired their eventual execution came from a creative director in the Dominican Republic who dramatised the UBA proposition through an arresting metaphor, both simple and inspiring.

Starting this week and running through the holidays, the organization is employing a strong investment in digital media to build awareness and donations.

The vision for UBA has been a lifelong passion of John A. Boulton, UBA’s Founder, whose simple philosophy sums up the clarity of the company’s purpose: “All brain and mental health–related disorders are important, all deserve a cure.”

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United Brain Association - No Mind Left Behind
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Client

Advertiser: United Brain Association

Creative Agency

Creative Agency: Crowdiate

Executive Creative Director: Ian Mirlin

Strategist: Aaron Nemoy

Client Services Director: Lisa McGillivray

Creative Director: Miguel Hiraldo

Production Company

Production Company: Noble Content

Director: Michael Alberstat

Producer: Doug Lowe

Post Production Company: Upstate

Media Agency

Media Agency: Fearless Media

Crowdiate, Wed, 24 Nov 2021 07:54:00 GMT