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Effies Presents ‘The Work behind the Work’ Taking You behind the Scenes of 2021’s Most Effective Ad Campaigns

23/03/2022
Associations, Award Shows and Festivals
Sydney, Australia
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Live event in Sydney will bring marketers, strategists and agency teams together to unpack the strategic and creative process behind two award-winning Effie campaigns

On April 12, Advertising Council Australia and Think TV will host Effies 'The Work Behind The Work' - a live event in Sydney that will bring marketers, strategists and agency teams together to unpack the strategic and creative process behind two award-winning Effie campaigns: Genea by CHEP Network and NRMA Insurance by The Monkeys.

Hosted by VMLY&R chief strategy officer Ali Tilling and ThinkTV CEO Kim Portrate, the event will also feature renowned effectiveness guru Rob Brittain who will present new insights from the Effie database illustrating the brands that managed to outsmart COVID in 2021. Were marketing first principles redundant? Or were they more important than ever?


Two of 2021’s big winners will take the audience behind the case studies and share the work that goes into designing an effective marketing strategy and creating a campaign that delivers results.

Featuring CHEP Network’s “Where Babies Come From” campaign for Genea, and The Monkey’s "How reinventing ‘HELP’ added record value to the NRMA Insurance brand" for NRMA Insurance, speakers include IAG CMO Brent Smart, The Monkeys chief strategy officer, Fabio Buresti, CHEP Network’s client partner Lorraine Gormley and Creative Director Fee Millist.

At the 2021 Effie Awards, The Monkeys were awarded the Grand Effie for NRMA Insurance, which also received the Effective Advertiser Award. The Monkeys were also crowned 2021’s Effective Agency of the Year for the second consecutive year. CHEP Network was awarded a Gold Effie for “Where Babies Come From” for Genea.

Entries for the 2022 Effie Awards are now open. Watch the recording of ACA’s recent Jumpstart Mentoring webinar, which includes tips and tricks for submitting a winning Effie Award entry, here.

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