The Marketing Standard
Fri, 31 Mar 2017 18:06:58 GMT
Effie Worldwide announced today a new board of directors formed to further impact the nonprofit’s mission to serve as a forum for marketing effectiveness. The board includes representation from major brands, entertainment and media companies, and a position for an agency from each of the top 5 advertising agency holding companies, as well as an independent agency seat.
Since 1968, Effie has been championing and improving the practice and practitioners of marketing effectiveness through the Effie Awards, Effie Index and educational initiatives in over 48 programs throughout the world.
“For nearly fifty years, Effie Worldwide has served as the industry barometer for marketing effectiveness, holding us all accountable to delivering value back to our businesses. We strive to be the source of truth for what makes marketing effective,” said Carolyn Everson, VP, Global Marketing Solutions, Facebook, who has also served as Chair of Effie Worldwide’s current Board of Directors for the past two years. “Our incoming Board of Directors was strategically planned to include leaders who impact and influence today’s marketing ecosystem, and who will steer the mission of Effie for the future.”
Daryl Lee, Global CEO, Universal McCann, who has served on the board since 2011 is the incoming Board Chair of Effie Worldwide, when the new board transitions in June 2017. Past Board Chair Taylor Gray, Partner at Revlyst, will serve as Treasurer. Ellen Hyde-Pace, Global Client Leader of Red Fuse Communications, who has been committed to Effies mission since 2002, as a board member and frequent North American Effie Awards Judging Chair will serve as Secretary.
The incoming Effie Worldwide Board of Directors include:
- Jack Bamberger, SVP, Global Head of Agency Development, AOL
- Torrence Boone, VP, Global Agency Sales & Services, Google
- Wendy Clark, President & CEO, DDB North America
- Carolyn Everson, VP, Global Marketing Solutions, Facebook
- Jae Goodman, Chief Creative Officer & Co-Head of CAA Marketing, Creative Artists Agency
- Pam Hamlin, Global CEO, Arnold Worldwide
- Catherine Hayes, Executive Director, Wharton Future of Advertising Program
- Dave Hohman, EVP & Managing Director, Agency Solutions, Nielsen
- Tamara Ingram, CEO, Worldwide, J. Walter Thompson Company
- Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
- Vineet Mehra, EVP & Chief Marketing Officer, Ancestry.com
- Nigel Morris, CEO, Dentsu Aegis Network
- Michelle Peluso, Chief Marketing Officer, IBM
- Bea Perez, Chief Sustainability Officer, SVP Global Partnerships, Marketing Assets & Innovation, Licensing & Retail Attractions Chair, The Coca-Cola Company
- Ann Mukherjee, Global Chief Marketing Officer, SC Johnson
- Carla Serrano, CEO, Publicis New York, Publicis North America
- Keith Weed, Chief Marketing & Communications Officer, Unilever
- Karina Wilsher, Partner, Global COO, Anomaly
- Linda Yaccarino, Chairman of Advertising Sales and Client Partnerships, NBCUniversal
One of the first items on the agenda for the board of directors is to find a successor to Neal Davies, Effie Worldwide’s current President & CEO, who will be moving his family back home to the United Kingdom this summer. Neal joined Effie Worldwide in 2013 as the first agency and marketing veteran to lead the organisation. During Neal’s leadership, Effie Worldwide experienced significant growth globally and expansion of its educational programs throughout the world. Neal helped migrate Effie from an awards show to a forum for the industry, with an increased focus on education and learning.
“Neal put ‘worldwide’ in Effie Worldwide, by partnering with our licensees to sharpen their programs, growing entries, and fuelling an even greater brand purpose. He has served as an ambassador to our industry, spotlighting Effie Worldwide on the global stage. We are grateful for his leadership and vision, and are looking forward to nominating someone to drive this important work forward,” said Everson.
“Having spent the last year working with Carolyn and Daryl to assemble the new board, I know it would have been an incredible experience to have stayed on and worked with this stellar group of people,” said Davies. “I will stay involved from Europe and look forward to becoming a judge again. Wherever you are in the world, there’s no better way of keeping our industry honest than the Effies.”view more - Hires, Wins & Business
Genres: PeopleThe Marketing Standard, Fri, 31 Mar 2017 18:06:58 GMT