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Effie Worldwide Names BBDO WW Most Effective Network in the World


Sancho BBDO in Colombia is the top ranked individual agency for second year in a row

Effie Worldwide Names BBDO WW Most Effective Network in the World

For the second year in a row, Effie Worldwide has named BBDO Worldwide the most effective agency network in the world – based on the results of its 2015 Effie Effectiveness Index.  The Index results are driven by performance in more than 40 global, regional and national Effie programs around the world.  This is the network's third win in the five years since the Index was established in 2011.

Sancho BBDO in Colombia was the world's most effective individual agency – also for the second year in a row, and the third time in five years.

Neal Davies, President and CEO of Effie Worldwide, said, “The Effie Effectiveness Index reveals which companies are the most successful at creating ideas that deliver measurable results.  Companies that hold the top slot or climb to another level in the Global Effie Index show the worldwide business community how to create ideas that work.  BBDO should be very proud of their achievements.”

Earlier this year, BBDO was named the most creative agency network in the world in both The Gunn Report (which ranks performance across all of the most important industry creative award competitions) and across all marketing communications in the Directory Big Won. 

“The best work works best for our clients.  And we want to do more of it than any of our competitors, year in, year out, all across the globe," said Andrew Robertson, President and CEO, BBDO Worldwide. “That's why we are all so proud of this recognition, and why I am so grateful to our people and clients around the world.”

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BBDO New York, Thu, 09 Apr 2015 11:16:24 GMT