Effie Singapore 2020/21 and Association of Advertising & Marketing Singapore (AAMS) are pleased to announce 25 finalists.
The finalists were determined by a distinguished judging panel, made up of almost 40 industry leaders from agencies, clients and media partners.
BLKJ Havas has nine shortlisted entries, followed by DDB Group Singapore and BBH Singapore with five & four shortlisted entries respectively.
Shufen Goh, principal and co-founder, R3 Worldwide, President of Association of Advertising & Marketing Singapore (AAMS) said: "Now, more than ever, brands and their agencies have clearly stood behind the focus on effectiveness and how critical it is in benchmarking and measuring the impact of the work we create.”
John Hadfield, CEO, BBH Singapore and chair of the Effie Singapore 2020/21, commented: “There’s no doubt that the pandemic reduced the number of successful effectiveness stories. Yet, with 25 finalists, there’s tangible proof that the industry remains determined to prove its value. And the Singapore Effies continues to be held as the gold standard award to do so.”