Effie Awards Ireland 2023 Winners Announced

The much-anticipated Effie Awards Ireland 2023 has officially crowned its champions in an event that brought together the sharpest minds in advertising and marketing. The awards ceremony, organised by the Institute of Advertising Practitioners in Ireland (IAPI), rewarded and celebrated the most effective marketing campaigns of the past two years in Ireland. Held at the RDS Concert Hall, the first ever in-person Effie Awards Ireland ceremony was an afternoon to remember, featuring 10 bronze, five silver, and seven gold Effie Winners, with one extraordinary campaign emerging as the Grand Effie Winner.

The Effie Awards Ireland 2023 recipients are not just symbolic of marketing excellence but proof of the industry's potential to drive business growth for their clients. The winning campaigns demonstrated the power of compelling storytelling, while delivering results that matter. 

2023 Effie Award Winners Announced

Alcoholic Beverages Category

• SILVER – “Lovely Day for a Guinness” - AMV BBDO & PHD Ireland with Diageo

Crisis Response / Critical Pivot Category

• BRONZE – “How the pandemic ushered in a new era of efficiency for Vodafone X” – Folk Wunderman Thompson with Vodafone

Culture & the Arts Category

• BRONZE – “Art flourishes in spite of adversity” – Bloom Advertising with The Arts Council

Domestic Brands (Irish based goods or services) Category

• GOLD – “How EPIC reframed how the world sees the Irish” - The Public House with EPIC The Irish Emigration Museum

Finance & Insurance Services Category

• GOLD – “World's Strongest Women” – F&B Huskies with Allianz Ireland 
• BRONZE – “How your pension could help save our planet” – Folk Wunderman Thompson & Core with Irish Life 

FMCG, Petcare & Homewares & Consumer Electronics Category

• BRONZE – “Building a plant-based range from Dairy DNA” – Droga5 Dublin with Kerry Foods.

IT, Telecoms & Utilities Category

• BRONZE – “Bringing Connected Living to Life” – Boys+ Girls & Core with Three Ireland 
• BRONZE  - “How Vodafone awakened a new category behaviour” – Folk Wunderman Thompson with Vodafone 

Leisure, Media, Sport, Travel & Gaming Category

• SILVER – “Putting Northern Ireland on the Holiday Map and Driving GIANT Growth” – BBDO Dublin with Tourism Northern Ireland 

Media Content & Partnership/Sponsorship Effectiveness Category

• GOLD – “World’s Strongest Women” - F&B Huskies & EssenceMediacom Ireland with Allianz Ireland 
• SILVER – “100 Cyclists' Heartbeats Fuel WHOOP Growth” - Core with WHOOP

Media Innovation Category

• BRONZE – “The First Poster To Catch Lung Cancer” – The Brill Building with Marie Keating Foundation

New Product or Service Introduction Category

• SILVER – “Launching the KFC Chicken Fillet Roll” – Core with KFC Ireland 

Positive Change – Brands, NFP – Environmental or Social Good Category

• GOLD – “Making a Big Difference with a Little Budget” - Core with Breast Cancer Ireland
• BRONZE – “World's Strongest Women” - F&B Huskies with Allianz Ireland 

Public Service & Government Category

• GOLD – “Unfair City - Using AI to highjack the news” – BBDO Dublin & Lobo US with Dublin Simon Community
• SILVER – “How A Tin Man Inspired Ireland To Send Love At Christmas” - Folk Wunderman Thompson with An Post

Retail & Fashion (Bricks or Clicks or both) Category

• BRONZE – “Going full trollies with GO FULL LIDL” – Folk Wunderman Thompson & EssenceMediacom Ireland with Lidl Ireland

Sustained Effectiveness Category

• GOLD – “From Members to Monsters” – Core with Irish League of Credit Unions
• GOLD – “Selling out Christmas, constantly” – Core with The National Lottery (Ireland) 
• BRONZE – “From selling products to creating a meaningful Masterbrand” – Folk Wunderman Thompson & Core with Irish Life

Congratulations to all the Recipients.

Charley Stoney, CEO, IAPI said, "On behalf of IAPI, I was thrilled to host our first in-person Effie Ireland Awards ceremony. Effies is extremely important to IAPI as it is our core platform for one of our strategic pillars, that of Growth.  And by that, I mean that it provides us with proof points of the transformational growth we deliver for our client’s businesses, and therefore it helps strengthen the overall reputation, and sustainable growth of the commercial creativity industry.

I am extremely grateful to An Post Commerce, DMG Media, ESB and RTE Media Sales for their invaluable support of Effie Awards Ireland. Their commitment to marketing effectiveness aligns perfectly with the values of the Effie Awards, and we are proud to have them as our partners.”

Damian Devaney, jury chair, Effie Awards Ireland 2023 added, “Once again, I was honoured to Chair this years’ Effie Awards Ireland. The strategic differentiator in Effies is that it focuses on the one thing that businesses are most interested in – their performance in the marketplace. It is proven, international, reliable and robust. This is the reason I genuinely believe that Effie Awards Ireland can build that vital bridge between agencies and their clients’ marketing and wider management teams.”  

The ceremony concluded with a Grand Effie being awarded in Ireland for the first time to F&B Huskies, EssenceMediacom Ireland and Allianz Ireland for their campaign entitled 'World’s Strongest Women.' A Grand Effie is highly coveted and rare, with only the very best campaigns awarded each year across the Effie regions globally.

After a rigorous process, the Jury selected this campaign for a Grand Effie as it epitomises best in class creative effectiveness and powerfully demonstrates the value of creativity within the effectiveness model. The Jury felt that the case presented a very clear insight and strategy that led to highly impactful creative work. They commented on the excellence of the entry across all criteria, and in particular that the story was very well told from start to finish.  

Following the success of Effie Awards Ireland 2023, IAPI are delighted to announce the 'Winners Showcase' event taking place on 9th November, at ESB Headquarters, Fitzwilliam Street. This exclusive event will provide a unique opportunity to get a closer look at the winning campaigns, learn from the best, and be inspired by their remarkable journey towards success. Register now to secure your spot and gain valuable insights into the strategies that made this year's Effie winners stand out. To register click here.

For more information on the Effie Awards Ireland 2023 winners, please visit here.