The Effie Awards Europe (formerly known as Euro Effie Awards) have announced the call for entries for the 2019 competition.
Celebrating 50 years globally, and its 23rd edition on the European level, Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
In this year’s competition, beside the existing standard categories, the Effie Awards Europe have introduced two new special categories, that will be open for entries on 8th April:
- Marketing & Business Solutions to award innovative marketing and business decisions that bring unprecedented results in spite of any communications activities
- Best of the Best category to award the best marketing campaign in Europe that have already won Gold in national Effie competition.
The entrants may enter each case into a maximum of four categories. This can be one Product/Service category and three special categories, or four special categories. A full list of categories and category definitions are available here.
Judging takes place in two rounds. Round 1 is conducted solely online and takes into consideration the effectiveness based on the challenge, context and objectives, insights & strategic idea, bringing the idea to life and results. Round 2 takes place in Brussels, where the Jury meets to evaluate the finalists' cases, including the creative material.
This year’s jury, for the first time in the history of the European programme, will be co-chaired by a client and an agency leader: Bastien Schupp, vice president, global brand strategy and marketing communication at Groupe Renault and Harjot Singh, chief strategy officer at McCann Worldwide.
Bastien Schupp, said: "While most of us push to get the most creative campaigns out there, the only thing that really counts is their effectiveness. I am honoured to chair the jury of this prestigious award and look forward to reviewing powerful cases with my fellow marketers!"
Harjot Singh commented: "Effectiveness is the only measure of the value of our work. As the landscape of our industry changes and broadens the discourse on effectiveness must keep pace. It must be dynamic. The Effies are the most definitive, credible and recognised standard of the most compelling effectiveness stories for our industry. The new changes to the Effie program and the new categories that have been introduced as a result are all very exciting and timely. They have been made possible by the relentless hard work and deliberation from all members of the steering committee and I am very excited to see it all come to life in 2019."
The final closing date for standard categories is on Friday, 24th May 2019 and Wednesday, 31st July 2019 for Positive Change, Marketing & Business Solutions and Best of the Best categories. Winners will be officially announced at the Awards Gala in Brussels on 15th October 2019 and on awards website the following day.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Facebook, Google, Procter & Gamble, The European Publishers’ Council, WARC, Adforum.com, Nielsen, creativebrief & Viva Xpress Logistics.