EE Shines Some (Sun)Light on New 5G Locations in Summer Campaign

EE, recently named the UK’s best mobile network for eight years running, today launches its latest national advertising campaign, which shines some (sun)light on EE’s award-winning 5G network – now available across many of the UK’s much-loved beaches and seaside resorts.

Last month, EE announced it had added extra mobile capacity to some of the UK’s most popular coastal locations, in anticipation of a bumper ‘staycation summer’. Now, as temperatures begin to soar, the network has unveiled its ‘Go Live at the Beach’ campaign, which was shot in idyllic locations, including, Ayr beach, Blackpool beach, Southend-On-Sea, Brighton beach, Paignton Sands and Clacton-on-Sea.

The work celebrates sharing the moments that matter. Highlighting that customers can count on EE when it comes to sharing live the big, small, and silly moments with friends, family, this summer.

With media planned and bought by EE’s media agency Essence, the summer campaign, will be seen nationally, with enhanced in-store prominence in the seaside locations the content was captured.

Pete Jeavons, marketing communications director at EE comments: “With the sun shining, and school holidays just around the corner, more Brits will be out and about, creating and capturing special moments. As the UK’s best network, we’re here to enable our customers to share those snippets of time – the big, small, and silly – live, and in the moment, and with the people that matter to them most. Even from the busiest of places, we’re the network you can count on – whether that’s for uploading posts, making video calls, or creating Lives on your favourite social media platform – if you’re looking to share those moments, or just drive a little summer envy, you can count on EE.”

For more information visit: ee.co.uk/