EE Opens Doors to Hyperconnected Townhouse Showcasing Full Fibre Max Broadband

EE embarks on a three-city tour with its new House of Fibre; a fully immersive tech experience demonstrating the power of EE’s Full Fibre Max broadband. The roadshow kicked off last weekend in Liverpool with a two-day residence on Rodney Street and will be heading to Bristol and Manchester over the coming weeks.

EE’s House of Fibre is kitted out with an interactive kitchen featuring the latest smart cooking devices such as a smart diffuser to set the atmosphere and scent within the room, and a smart speaker offering step-by-step cooking instructions, a gamer’s paradise with multiple screens and consoles, a wellness gym including VR headsets, smart bikes, wearables and a smart mirror, and a living room for wall-to-wall, buffer-free streaming of the hottest TV shows and films.

Within the hyperconnected walls of the House of Fibre is a series of digitally enhanced cooking and gaming masterclasses led by a host of well-known faces. The residents of Liverpool were treated to a gaming masterclass in the gamer’s paradise by professional FIFA players Tom ‘XL Tom’ Lees and Nathan ‘Zelonius’ Horton, and a cooking experience run by The Great British Bake Off Contestant and Chef Mark Lutton. Similar experiences will be available at Bristol and Manchester. All classes are available for visitors to enjoy for free here. 

The regional roadshow of the House of Fibre is being supported by an integrated advertising campaign running in key out of home sites across all three cities, as well as targeted placements in local print, online and radio outlets.

EE’s Full Fibre Max plans offer customers the strength to connect 100 devices at once with an ultrafast gigabit connection on brand new cutting-edge broadband technology, powered by BT. This means customers can stream a 4K show, while playing games online, while Zoom calling friends, while live streaming on Instagram, and all using less than half of what their connection can handle.

Pete Jeavons, marketing communications director at EE, said: “The House of Fibre is a brilliant way for us to demonstrate to our customers what EE’s Full Fibre Max broadband is capable of. EE Full Fibre can connect 100 devices at the same time; these devices will be powering all of the digital experiences taking place in the House of Fibre. The reception in Liverpool was fantastic; despite the adverse weather conditions we had a great turnout and visitors were able to cook, exercise, game and stream movies without any glitches in connectivity.”

The House of Fibre was conceptualised, produced and delivered by EE’s activation agency Cake. The above the line campaign for the House of Fibre runs across Liverpool, Bristol and Manchester and has been developed by EE’s ad agency Saatchi & Saatchi London. PR amplification has been driven by M&C Saatchi Talk.

With EE Full Fibre Max broadband, users can connect 100 devices at once with an ultrafast gigabit connection, perfect for online gaming, boxset bingeing, and everything in between. EE Full Fibre Max is available in 24-month contracts from speeds of 100 (£35), 500 £44.50) and 900 (£55). EE pay monthly mobile customers can get a 10% discount on their EE broadband as well as a 20GB boost to their monthly mobile data allowance. What’s more, if they choose Full Fibre Max 500 or Full Fibre Max 900, they’ll be eligible for inclusive Xbox Game Pass Ultimate membership for up to 12 months for no extra cost.