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EE Makes History Landing a Plane Powered by EE Full Fibre Home Broadband

Creative 3.5k Add to collection

Latest brand campaign from Saatchi & Saatchi sees a plane landed over its Full Fibre Max broadband from a UK family home in a genuine demonstration of the power and reliability of the EE fibre broadband network

EE Makes History Landing a Plane Powered by EE Full Fibre Home Broadband

EE’s latest brand campaign documents a real-life demonstration of the power of its Full Fibre Max broadband as it is used to land a plane from a UK home.

Directed by BAFTA award winning producer Tom Hooper, the ad follows real life family of five the Saleys, who watch on in excitement as their Harrow home is transformed into a remote air traffic control system connected by their EE Full Fibre Max broadband router.

The remote unit was set up in The Saley’s dining room, midst the family’s busy household, to share relevant data in real time directly to the pilot, aiding the smooth landing at Cambridge airport.

While all three Saley children played on their PlayStation, and their parents continued streaming content to their laptops, tablets, smartphones and other connected devices all running on their EE Full Fibre Max broadband, EE was able to broadcast several huge streams of data from the family home, providing accurate airspeed and rate of descent, all glitch-free, and assisting the pilots to fly and land the plane on the runway as the Saley’s watched on in amazement.

The TV campaign, featuring Kevin Bacon, will be combined with a nationwide out of home (OOH) campaign and targeted digital campaign which will hit screens during Coronation Street at 7.45pm.

Pete Jeavons, marketing communications director at BT and EE comments: “Our new campaign is all about EE broadband that can handle anything you throw at it, and this real-life demonstration helps to communicate that in a really exciting way. In today’s connected family home, we know how many devices can be online at one time and this is increasing all the time, so this demonstration was about showing that despite how many devices are already relying on EE Full Fibre, the broadband can still cope with so much more.

Our Full Fibre Max broadband connects 100 devices all at once, so you can download music, stream sport, enjoy glitch-free gaming and even land an aircraft all at the same time, because it can really handle anything you throw at it.”

EE continues to drive digitally integrated campaigns through its ad agency Saatchi & Saatchi London with a focus on social across Twitter, Facebook, Instagram and Snapchat, as well as other video display partners. The campaign will run across TV, out of home (OOH) and video on demand (VOD), with edits and content developed specifically for a range of digital and social channels.

Guillermo Vega, chief creative officer, Saatchi & Saatchi said: "EE's new Full Fibre broadband can handle anything you throw at it, so we put it to the test with a product demo on an epic scale. It was a real team effort from a group of word-class experts in their fields. From an Academy Award-winning director through to the air traffic controllers and our incredible technical production partner The 5Gs, this all-star team came together to make the seemingly impossible, possible."

EE Full Fibre Max is available in 24-month contracts from speeds of 100 (£35), 500 (£44.50) and 900 (£55) and if you are an EE mobile customer with a monthly plan, 10% discount applies as well as a boost to your monthly mobile data allowance by up to 20GB every month.

With EE Full Fibre Max you can even choose to add Smart WiFi which uses WiFi-boosting discs to extend your broadband to more spots in your home. EE networks are also powered by 100% renewable energy, which is just one of the steps taken today for a better tomorrow.

For more information on EE’s Full Fibre Max broadband, checking your speed, and picking a plan, customers can visit shop.ee.co.uk/broadband/fibre-max-broadband.

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Client

CLIENT: EE

Agency

ADVERTISING AGENCY: Saatchi and Saatchi

CCO: Guillermo Vega

CREATIVE DIRECTOR: Will John

COPYWRITER: Alex Lucas

ART DIRECTOR: Jon Farley

SOCIAL CREATIVE: Alice Dowdall

DESIGNER: Kris Miklos, Alex Lieven, Kerry Roper

PLANNER: Kristian Henschel, Ophelia Stimpson

MANAGING PARTNER: Humphrey Taylor

BUSINESS LEAD: Fergus Waddell

ACCOUNT TEAM: Liz Maunsell, Vitalia Floris, Sophie deGraft-Johnson, Adam Smith

AGENCY PRODUCER: Christian Lobo, Jade Mullem

MEDIA BUYING AGENCY: Essence

MEDIA PLANNER: Tom Kislingbury, Michael, Bensley, Rachel Cawley

Production

PRODUCTION COMPANY: Smuggler

DIRECTOR: Tom Hooper

EDITOR: Paul Watts / Scott Crane / Bruce Townsend @ The Quarry

PRODUCER: Gustav Geldenhuys

Tech Production

Tech Production : The 5G’s

Technical Director: Oliver Kibblewhite

Senior Producer: Emma Jackson

Creative Director: Greg Furber

Lead Developer: Wim Vanhenden

Post Production

POST-PRODUCTION COMPANY: Framestore

Colourist: Simon Bourne

VFX Supervisor: Tim Osborne

VFX Shoot Supervisor: Chris Redding

Flame Op: Robin McGloin and Luigi Russo

Designer: David Lochhead

Producer: Alexia Paterson

Audio Post Production

AUDIO POST-PRODUCTION COMPANY: Factory Studios, Dan Beckwith

Music

MUSIC PUBLISHER: Concord Music Publishing

Categories: Internet, Utilities

Saatchi & Saatchi London, Tue, 14 Dec 2021 16:26:44 GMT