Edtech Company Osmo Appoints McCann New York as Marketing Agency Partner

Osmo from BYJU’S, the award-winning STEAM brand and leading global edtech company, today announced it has hired McCann New York as its marketing agency partner.

Osmo learning products are used in over 2.5 million homes and 50,000 classrooms. The active learning experiences are designed to help children become smarter, more thoughtful and more creative. McCann will develop a marketing campaign that will continue to elevate awareness with parents and educators about Osmo’s brand purpose and its innovative education product offerings for children 3-10 years old and beyond.

“We couldn’t be more thrilled to be working with Osmo to develop a campaign that further expands its reach and aligns with its mission to help children across the world to learn, grow and prepare for the demands of the digital world in which they live today.” said Alex Lopez, President and Chief Creative Officer, McCann Worldgroup.

“After an extensive search, it was clear that McCann New York believed in our mission and was best suited to develop a marketing campaign that felt both accessible and aspirational and would engage our audience in an authentic way,” said Cherian Thomas, Senior Vice President of International Business at Osmo from BYJU’S. “Osmo is transforming how children learn. We’re excited to partner with McCann to further amplify the benefits of hybrid learning experiences that combine tangible play with the digital world that we know kids want and love.”

Osmo offers families a wide variety of hugely popular products that seamlessly merge tactile exploration with digital devices that engage children in the learning process like no other brand can. Validated by education experts and beloved by parents, Osmo learning products and tools nourish the minds of children by unleashing the power of physical tools combined with the latest advances in digital technology. Osmo’s product lines include both play-based learning games and curriculum-connected learning games and are designed to help children grow and improve academically, creatively and socially.

The Osmo marketing campaign will launch throughout the U.S. in summer 2022 across multiple media platforms and will continue to ramp up through the holiday season.