The Den welcomes Val Thrasher to their editorial team. As a longtime lead editor with a bounty of experience, Thrasher excels at finding the emotional core of whichever story she is given to tell.
Thrasher has edited award-winning campaigns for directors including Lance Acord and Phil Morrison and for global brands such as Apple, Facebook, Vans, Target and Honda. She is well known for her ability to work across all genres: comedy, dialogue, and visual storytelling. Perhaps her most recognizable work is the iconic Mac Vs. PC campaign, which was named the Best Campaign of the Decade by Adweek.
“Val is an amazingly talented editor. This marks an exciting new chapter in her career and we’re happy to be a part of it,” says Rachel Seitel, co-founder of The Den. “Her work speaks for itself, and her enthusiasm for the work is contagious. She’s been expanding her interests into other kinds of more visual work like fashion and longer format films. We are thrilled to have her join our team.”
“The pandemic definitely acted as a catalyst to drive me forward toward a new challenge,” says Thrasher. “The timing was perfect for a change and everyone at The Den really inspires me. And what’s not to love about Rachel, she’s a force! She has a real vision and such great taste. The Den is leading the charge - woman-owned and with an incredibly talented, diverse roster. I’m elated to join this team and be a part of their culture.”
President and managing director Vic Palumbo says: “Val and I started working together on Nike projects during her time at Rock Paper Scissors many moons ago, so this is full circle for us. It’s amazing to be working with her again, especially now that we are at The Den together. She is a special talent who has done amazing work throughout her career, and an even more amazing person. We’re lucky to have her.”
The woman-owned edit house, which launched last year, has expanded notably in recent months, adding Palumbo as President and Managing Director, and Michael “Middy” Ofori-Attah and Matthew Hilber as editors. The Den’s roster of talent includes Christjan Jordan, Tobias Suhm, Kate Owen, Andrew Ratzlaff, Katie Cali, Matthew Hilber, Middy, Ross Birchall, and Val Thrasher.