Thu, 28 Apr 2016 12:46:21 GMT
This week, Stitch, Soho-based editing house, finished cutting The Times and The Sunday Times' first ever joint brand campaign, directed by Ivan Bird, with the idea being to show how The Times newspapers cut through the noise to focus on the stories that matter.
A first for Stitch too, as this was Richard Woolway’s commercial editing debut. He did a superb job according to Ivan: “Ideas like this don’t come around very often - the simplicity of it allowing us to make something striking and memorable. It was a very interesting exercise to source footage that is extremely familiar and mix it with original scenarios of a similar vein that we developed and shot, creatively isolating an element of each scene that forces viewers to think differently on the subject.
I enjoyed the process of working with sourcing existing footage and shooting additional scenarios that we felt were missing at the same time. It was a new and exciting way to work and we’re very proud of the power of the end result.”
Stitch Founder/Editor, Leo King is full of praise for Rich and comments: “Rich has been an assistant at Stitch for around three years and is one of the best I’ve worked with. He recently assisted me on a job cutting in Jamaica and that’s where he first met Ivan. I wasn’t available for the Times job, so I’m really appreciative of Ivan giving Rich his first opportunity at cutting a commercial. He worked incredibly hard,putting in very long days and we are all proud of the results.”
Rich started his career cutting showreels at Smuggler, where he met the guys at Stitch and as he says, “The rest is history, good history of course”
“I have learnt so much from Leo, Tim and all the guys at Stitch, mainly work hard, be yourself, have as much fun as possible,and when it all feels a bit too much, keep smiling. I’m thrilled to have been given a go with this project, a massive thanks to Ivan Bird for taking a leap of faith with me for this job, insanely kind!”
The campaign was released commercially this week.
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Advertiser: The Times & The Sunday Times
Edit Company: Stitch
Editor: Richard Woolway
Director: Ivan Bird
Production Company: Rattling Stick
Creative Agency: CHI&Partners and Team News
Media Agency: Mindshare
Categories: Media and Entertainment, NewspapersSTITCH London, Thu, 28 Apr 2016 12:46:21 GMT