Nathan Petty has joined Whitehouse Post as an in-house editor in San Francisco, extending the company's West Coast reach to the Northern region. Based in San Francisco, Petty will be available for editorial with Whitehouse Post worldwide. He was previously a freelance editor, cutting out of top-flight shops such as Arcade, Final Cut, and Beast.
Boards Magazine named Petty as one of their “Top 10 Emerging Talents” in 2007, while he was an editor at Umlaut Films where he worked on commercials, independent feature films, and music videos. His work outside of commercials has included Edward Feldman's short film "A Day's Work,” which was an official selection at SXSW, and received top honors at the Savannah Film Fest and the Italian Trieste Film Fest.
Petty has also served as senior-editor at the former San Francisco-based advertising agency Goldberg, Moser, O’Neill, where he worked alongside legendary creatives Chuck McBride and Joe Keyser. Petty considers the time to be one of the most formative periods in his career.
"Working with Chuck and Joe exposed me to so many big campaigns. They also introduced me to a ton of incredibly talented directors like Josh Taft, Mark Romanek, and Michael Hausman; but also a new class of creative filmmakers like +jaksonkarinja."
Perhaps in an unintentional homage to McBride, Petty just wrapped a "Got Chocolate Milk" campaign with Deutsch New York for the London Olympics 2012. Other projects include cutting a short film with long-time collaborator Feldman, which is scheduled to film in the summer of 2012.