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Creative in association withGear Seven
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Edible Spreads Sweetness to American Paediatric Hospital Patients on National Unicorn Day
05/04/2022
Group745
Advertising Agency
Knoxville, USA
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Tombras brings the campaign to life as the Atlanta-based brand distributes plush unicorns to Children's Healthcare of Atlanta kicking off ongoing support
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Atlanta-based Edible, the world's largest franchisor of fresh fruit arrangements and other sweet treats, announces a sweet collaboration with Children's Healthcare of Atlanta (Children's) to provide ‘Swizzles,’ rainbow-hued, purple-horned, plush unicorns, to children throughout the system in honour of National Unicorn Day on April 9th. Additionally, the brand will donate $1 to Children's for every Swizzle purchased online with an Edible arrangement throughout the month of April.

Edible's iconic ‘Be Sweet Today’ campaign is intended to incite random acts of kindness through everyday gifting. And now, for every Swizzle purchased (in select markets) in April, $1 will go to Children's for a maximum $10,000 donation. Edible also celebrated the tireless contribution of child life specialists at Children's by providing dessert platters to the hospital in March, which is Child Life Month.

The Be Sweet Today campaign was brought to life by Tombras and has inspired this extension of the campaign.

"We at Children's Healthcare of Atlanta and the Aflac Cancer and Blood Disorders Centre are extremely grateful for Edible's generous gift of so many adorable stuffed unicorns, and we are also so thankful that Edible allowed our Child Life teams to be celebrated with treats during Child Life Month," said Lindsay Whiteside, senior program coordinator for Aflac Cancer and Blood Disorders Centre of Children's.

It's the little day-to-day gestures that make a difference in people's lives, according to Silber. Edible pioneered the fresh fruit arrangement and now offers fresh fruit smoothies, fresh produce boxes, baked goods, and other delicious treats both online and at over 1,000 Edible locations worldwide. The brand moved its headquarters from Wallingford, Conn. to Atlanta in March 2018.

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Work from Tombras
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12/12/2023
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