Mon, 28 Jun 2021 10:30:00 GMT
Edelman has been named Independent Agency of the Year for the Entertainment Track at this year’s Cannes Lions Festival of Creativity. The award is calculated by the accumulation of points within the Entertainment track.
Alongside the Independent Agency of the Year honour, Edelman took home a Grand Prix in the Entertainment Lions for Sport for Asics Eternal Run, a Gold Lion in Radio & Audio for Good Humor’s, ‘A New Jingle for A New Era’ and a Bronze Lion in Entertainment for Dove, Hair Love for Unilever. Edelman has also received 16 shortlists as standalone entrant, and 17 wins and 15 shortlists as the Partner/PR agency across 22 of the 28 Lions categories.
These accolades are a demonstration of Edelman’s continued investment in a framework of communications that is social by design, rooted in purpose, as fast as the news cycle and able to spark substantive dialogue, create movements and change culture. The firm now has 1,700 people in Data & Analytics, Digital, Creative and Planning and Influencer as well as its own entertainment, sports and brand experiences agency United Entertainment Group (UEG).
“Our performance at this year’s festival is a testament to the hard work, dedication and pride the entire agency puts into the work we do for our clients,” said Richard Edelman, CEO of Edelman. “Five years ago we made the decision to invest in, and develop, a creative offering that would produce industry leading work. Today, we are not only producing world class creative but work that is meaningful, culturally relevant and drives change. I could not be prouder of our people for the work they produced this year.”
“This is an incredible accolade for our entire team at Edelman. To be named Independent Agency of the Year for Entertainment will come as a surprise for many,” said Judy John, chief creative officer at Edelman. “As Richard said, this is a testament to what we’ve been building and staying true to our roots in being culturally relevant and earning people’s attention in everything we do.”view more - Awards and EventsEdelman, Mon, 28 Jun 2021 10:30:00 GMT