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Ed Sheeran Shares His Love of Ketchup in Heinz's 'Ed Chup' Campaign

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DAVID the Agency and Smuggler reminds us that every restaurant deserves a bottle of Heinz

Ed Sheeran Shares His Love of Ketchup in Heinz's 'Ed Chup' Campaign
Ed Sheeran has been a longtime fan of HEINZ Ketchup. He’s professed his love for HEINZ on Twitter, in interviews, and he even has the HEINZ logo tattooed on his arm.

Ed loves HEINZ so much, he directly reached out to HEINZ to announce he’d written a commercial about his favorite ketchup. When Ed brought HEINZ the idea to show how HEINZ ketchup is worthy of bringing wherever he goes, bringing his commercial to life was a no brainer.

The ad stars HEINZ’s #1 fan, Ed Sheeran, and reminds us all that every restaurant deserves to have a bottle of HEINZ on the table.

The global campaign is supported by social, TV, and print featuring Ed’s HEINZ tattoo.
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Advertiser: Kraft Heinz

Marketing Director: Kiki Jin

Corporate Affairs Director: Nigel Dickie (Director, Corporate & Government Affairs EMEA)

Post Production / VFX

Flame Artists: Evan Guidera

Producer: Logan Aries (Finishing)

Colourist: Stefan Sonnenfeld

Color Company: CO3

Executive Producer: Gabriel Wakeman


PR: Wonderland

Management: Grumpy Old Management

Creative Agency

Creative Agency: DAVID the Agency

Executive Creative Director: Juan Javier Peña Plaza, Ricardo Casal

Creative Director: Fernando Pellizzaro, Jean Zamprogno

Copywriter: Alexander Allen, Nellie Santee

Art Director: Andy Tamayo, Leticia Romano

Producer: Marina Rodrigues

Head of Global Production: Veronica Beach

Associate Producer: Brenda Osorno

Senior Business Affairs Manager: Barbara Karalis

Director of Strategy: Jon Carlaw

Senior Planner: Matias Candia

Head of Account Management: Carmen Rodriguez

Account Director: Mariana D’Aprile

Senior Account Executive: Carolina Foster

Managing Director: Paulo Fogaça (Global COO)

Project Coordinator: Luisa Candido

Production Company

Production Company: DIVISION7, SMUGGLER

Director: Kris Belman

Executive Producer: David Richards, Kamila Prokop

Producer: Claire Jones

DOP: Stephen Keith-Roach

Partner: Patrick Milling-Smith

Head of Production: Andrew Colon

Production Manager: Daisy Mostyn

Production Assistants: Portia Abatan

1st AD: Joe Carter

Production Designer: Sam Tidman


Music Company: Beacon Street Studios

Record Label: Warner Music

Head of Production: Leslie Dilullo (EP)

Producer: Kate Vadnais (Senior Mix/Sound Design Producer)

Mixer: Amber Tisue, Aaron Cornacchio (Mix Assistant)

SVP, Brand Partnerships UK & International: Bob Workman

Senior Brand Partnerships Manager: Kannayo Okolie (Account Lead)

Record Label: Warner Music


Edit Company: Union Editorial

Editor: Christjan Jordan

Producer: Dani Duhadway

Edit Assistant: James Bird

President: Michael Raimondi

Genres: Comedy

Categories: Food, Sauces and Spreads

SMUGGLER, Mon, 17 Jun 2019 16:46:11 GMT