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Ed McCulloch Joins ARCADE for UK Representation

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Ed has directed for the likes of Ford, Airbnb, Wrangler, Ikea and Kia

Ed McCulloch Joins ARCADE for UK Representation

US filmmaker Ed McCulloch has joined ARCADE for UK commercial representation.

Recognised for his authentic approach and emotional storytelling by YDA, Ciclopes and Cannes, Ed is an established regular for agencies in the US, Canada and Europe.

An art school graduate, with a background as an agency art director and successful commercial photographer, he brings an eye for composition and nuanced performance – as evidenced by his stunning ‘Long Live Cowboys’ origin story for Wrangler.

Stylistically versatile and consistently impactful, Ed’s films are distinguished by his considered approach to both aesthetics and story, taking inspiration from the kernels of truth within each script.

“I like storytelling that’s emotional and honest,” says Ed. “I want to make the viewer feel something, to evoke a response and help them see connections to what’s going on in their own lives. I also believe strongly in collaborating and look for that in the talent I work with. Together we make things I could never create on my own.”

Recent work has seen him cast and direct warm, witty two-handers for brands as diverse as Airbnb and Ikea, while also taking to the road for lively automotive spots for Ford and Kia.

“Ed crafts worlds we want to spend time in,” says Esteban Frost, partner/EP at ARCADE. “We love his gift for bringing together warm, relatable casts and eliciting moments of genuine on-camera chemistry. We’re thrilled to be bringing his brand of engaging, authentic storytelling to the UK.”

Watch a selection of Ed McCulloch’s work here.

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Genres: Comedy, People, Storytelling, Dialogue, Drama

ARCADE, Thu, 16 Sep 2021 13:38:56 GMT