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Ed Helms Shares His Musical Talents for Progressive Insurance’s ‘Driver’s Ed’ Series

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The Office star features in the Arnold Worldwide campaign reaching out to gen z about the importance of car insurance

Ed Helms Shares His Musical Talents for Progressive Insurance’s ‘Driver’s Ed’ Series

In its first campaign to target Gen Z, Progressive and the creative team at Arnold have tapped into Ed Helms’ musical talents for an all-digital campaign, Progressive Presents: Driver’s Ed with Ed Helms. A series of three music videos, each song features an important insurance lesson – in true Progressive fashion of course!

Insure You Do is an 80s rock song where Ed, dressed for the part, asks the question, “do you need insurance when you buy a car?” Spoiler alert: insure you do!

Girl, You Drive Me Safely pays homage to the iconic all-white outfitted boy bands and teen idols of the early 2000s via a fun pop tune, congratulating a new teen diver and saying goodbye to their learner’s permit. 

Covering You serves as a gentle reminder of the need for your own policy once you move out of your parent’s, with an ode to over-the-top garb and ballads of country music artists. Because when it comes to country music, we go big.

When tasked with targeting one of the largest generations, Arnold knew it had to meet Gen Z where they engage and become engrossed in fresh content daily — online. And while they can quote The Office in their sleep, car insurance typically isn’t the next TikTok video they are watching. Thus, the partnership with Ed to write funny songs about the otherwise mundane, dull insurance facts they need to know, was born.   

The campaign, rooted in Gen Z insights of where and how they consume media, underscores Progressive’s commitment to making insurance and insurance knowledge accessible to all, especially to future young drivers.

Sean McBride, chief creative officer: “Our clients at Progressive came to us with a simple problem: how could they educate the next generation of drivers about the realities of car insurance? We responded with Driver’s Ed with Ed Helms. The Office is one of the most streamed shows in history, and has a sneaky-massive Gen Z viewership. And Ed was so perfect for this - he manages to combine music and humour with this earnest, loveably nerdy responsibleness, which manages to make the information credible even as its dripping in silliness. While our creative reference points were stuff like Tenacious D and Flight of the Conchords, in the end the team made something that is very unique to this. We were lucky enough to get DJ Javerbaum of Daily Show fame to write the lyrics.”

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Client

Client: Progressive Insurance

Agency

Agency: Arnold Worldwide

Chief Creative Officer: Sean McBride

Chief Client Officer: Val Bettini

Creative Director, Art: Thomas Hair

Creative Director, Copy: Tom Kelly

Art Director: Daniel Hughes

Copywriter: Courtney Hoenicke

Junior Copywriter: Samuel Ike

VP/Executive Producer: Whitney Bogosian

Sr. Producer: Lauren Landry

VP/Marketing Director: Jordan Colleran, Alex McSweeney

Senior Marketing Manager: Esther Wang

EVP, Brand Strategy Director: Catherine Sheehan

SVP, Director of Business Affairs: Danielle Ivicic, Camara Price

Assoc. Director of Project Management: Eric Rubino

Production

Production Company: Hobby Film

Director: Craig Brownrigg

Executive Producer: Renee Krumweide

Line Producer: Josh Rothfeld

Editorial

Editorial Company: Cosmo Street

Editor: Aaron Langley

Asst. Editor: Jared Zygarlicke

Producer: Paolo Solarte

Colour

Colour: CO3

Colorist: Joseph Bicknell

VFX

VFX: Zero

Executive Producer: Meg Bailey

Sr. Producer: Danny Dianora

Flame Artist: Mark L'Heureux

Music

Music: Singing Serpent

Executive Producer: Dennis Culp

Lyrics: DJ Javerbaum

Mix

Mix: Soundtrack Boston

Engineer: Dave Sicilian

Genres: People, Comedy

Categories: Insurance, Finance

Arnold Worldwide, Mon, 04 Apr 2022 15:40:49 GMT