True Company has handled the launch of a new integrated multi-channel campaign for Econocom, a digital transformation company. Launched for the Italian market, the campaign was originally created by Ellen Coopers Paris.
The ‘Just Switch’ campaign will appear both in daily and periodical press and is supported by a communication plan on the web and social media with annual coverage.
The campaign concept "Users are ON, many companies are NOT" expresses a real fact: today users are often more updated and in-step with the times than the companies they are clients. The user has become the driver in the changing process towards an online future. Hence the campaign hashtag #thefutureisON.
The campaign addresses all companies, inviting them to ask themselves whether they are in step with their users and, through the "Just Switch" claim, urges them to fill the technological gap thanks to the services offered by Econocom.
The campaign includes different executions, some more corporate, others more focused on the services.