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Creative in association withGear Seven
Group745

Eco-Warriors Rise Up in REPLAY Campaign by 180 Amsterdam

16/06/2014
Production Company
London, UK
227
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Pulse Films shoots fist-pumpingly intense spot

For the unveiling of the innovative Laserblast L.I.F.E. collection, fashion brand REPLAY champions real-life activists as models.  These Eco-Warriors for L.I.F.E. all share an irrepressible passion and spirit, and embody the attitude of REPLAY’s rebellious spirit.  

This bold campaign, developed by creative agency 180 Amsterdam, features graphic depictions of clashes between activist rebels and heavily armored authority figures.  It launches this month and comprises a dramatic two-minute film championing the Eco-Warriors’ determination to fight for the environment, and a series of authentic campaign images, to be launched at REPLAY stores around the world and via a digital advertising.    

The REPLAY Laserblast L.I.F.E.  capsule collection combines the innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin.  The result is one of the most eco-friendly, natural denim ranges.

To bring to life the eco-credentials of this distinctive range, REPLAY has cast models with a world-leading ethical stance – the real-life activists transforming the way we live today.

This is the first campaign delivered by 180 Amsterdam for the Italian denim fashion brand REPLAY. 

Art Zuyderwijk, MD REPLAY Benelux commented: 'We have very ambitious targets for the business. We are thrilled to partner with 180 Amsterdam to bring our vision to life and expectations on Laserblast L.I.F.E. project. Their team, their enthusiasm and their talent make us excited about the result of this journey.”

180 Amsterdam has been tasked with bringing to life the brand’s contemporary and authentic style credentials to the Laserblast L.I.F.E. project.

Al Moseley, President and Chief Creative Officer, 180 Amsterdam, commented: “REPLAY is a company that has an ambition I've rarely seen. Their thirst for innovative thinking, creative bravery and cultural impact means they, like their products, are a perfect fit for 180 Amsterdam.” 



Credits


REPLAY - Fashion Box S.p.A.

CEO - Matteo Sinigaglia

Managing Director - Art Zuyderwijk

Communication Director - Lorenza De Mattia 

Head of Digital - Fabrizio Consoli


180 Amsterdam

President and Chief Creative Officer – Al Moseley

Managing Director - Stephen Corlett

Creative Director - Martin Terhart

Art Director - Stephane Lecoq

Copywriter - Martin Beswick 

Head of Production - Susan Cook

Producer - Neil Henry

Brand Director - Emma Holland

Account Director - Simone Raspagni

Business Affairs - Nora Adams

Planning Director - Jonas Vail

Communications Planning Director - Richard Oldfield

Project Manager - Anne-Marie Overveld


Production

Production company - Pulse Films

Director - Dave Ma

DP - Ross Mclennan

Producer - Rik Green

Executive Producer - James Sorton

Production Designer - Andreea Gherghel

Stylist - Oana Draghici

Casting company - Barbara Pflister Casting

Casting Director - Barbara Pflister


Post-production

Editorial company - The Gentleman's Club

Editor - Will Judge

Producer - Claire Ford

Online edit facility - MPC Amsterdam

Flame Artist - Jonathan Box

Producer / contact - Sharuddin Rosunally / Amy Richardson

Colorist - James Tillett, MPC New York


Music / sound design

Music company - Sonar Music

Composer - Alejandro Gomez - Sanchez

Sound designer - Alejandro Gomez - Sanchez

Producer - Miranda Culley


Recording / mix

Recording studio - Wave Studios Amsterdam

Sound Engineer - Randall Macdonald


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