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Eclectic Composes the Modern Day Cinematic Score for Debenhams’ Fairy Tale #YouShall

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Eclectic brings film-style magic to the score of Debenhams’ 2017 Christmas ad by JWT

Eclectic Composes the Modern Day Cinematic Score for Debenhams’ Fairy Tale #YouShall
Debenhams unveils its highly-anticipated 2017 Christmas campaign, #YouShall. Scored by Eclectic, the festive advert sees the British retail giant weave a modern-day fairy tale.

Creatively devised by JWT, this year’s Christmas campaign arguably features the brand’s strongest storytelling yet. The film depicts a modern-day fairy tale, tipping its hat to some of film’s great romances. It begins with two people on a train who, despite being strangers, share an instant connection. Before they can introduce themselves, the woman rushes off – leaving behind a glittering stiletto. In a modern touch, the love-struck strangers take to Twitter on an epic search, creating a social media storm. With a dash of Christmas magic and a helping hand from Ewan Gregor, who narrates their story, the couple are reunited.

Eclectic created a bespoke soundtrack for the festive 90-second festive film. Composer, Chris White, crafted a suitably seasonal sound to underpin the epic Christmas love story. 

Cliff Wilson, Partner and Executive Producer at Eclectic, comments: “I’ve always been a massive fan of a good Christmas ad - the more sparkle the better as far as I’m concerned. But here, JWT, with a little help from our Composer Chris White, have created something really special. We’re very proud of it.”

Simon Elms Founder of Eclectic, comments: “While the style and sound of the music is something we’re all very familiar with - that is, big dramatic cinematic soundscapes - Chris has managed to be incredibly delicate and tasteful with this. A great tune with a load of Christmas Potter-esque magic thrown in. Brilliant.”

#YouShall launched in its entirety as a 90-second clip at midnight on Thursday 9th November 2017 as part of a YouTube takeover. The ad is scheduled to appear on TV during Gogglebox on Friday 10th November at 9pm.
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Client

Brand: Debenhams

Director of Creative: Mark Stevens

Director of Marketing: Jane Exon

Head of Marketing Communications: Sean McGinty

Marketing Director: Richard Cristofoli

Senior Marketing Manager: Christopher Byrne

Post Production / VFX

Colourist: James Bamford

Post Production Company: The Mill

Producer: Ian Berry

VFX: James Maclachlan

Talent Acquisition

Talent Acquisition: Melsie Brown

Creative Agency

Agency Production: Charlotte Jude

Assistant Producer: Edmund Thorn

Broadcast Director: Sally Emerton

Creative Agency: J. Walter Thompson, London

Executive Creative Director: Lucas Peon

Production Company

Director: Hanna Maria Heidrich

Executive Producer: James Covill

Producer: Ben Croker

Production Company: Believe Media UK

Production Designer: Marketa Korinkova

Production Manager: Kate Wynborne

Music

Composer: Chris White

Music Production: Cliff Wilson

Sound Director: Sam Ashwell

Sound Production: 750mph

Offline

Editor: Mark Whelan @ The Quarry

Genres: Music & Sound Design

Categories: Retail and Restaurants , Retail Stores

Eclectic, Mon, 13 Nov 2017 11:47:44 GMT