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eBay’s Playful Posties Are Back for eBay Tuesdays

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The latest instalment of CHE Proximity's campaign was once again directed by Tony Rogers from Guilty

eBay’s Playful Posties Are Back for eBay Tuesdays

eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less.

The 30 and 15 second films see veteran postie, Samantha, and her fresh-faced intern, Ernie, arrive at an office that’s got a serious case of déjà vu thanks to eBay Tuesday’s irresistible deals.

Cam Hoelter, executive creative director, CHE Proximity, said: “The Posties have been a successful platform for eBay for a few years now, which has been great but we wanted to continue to keep them fresh. This time around we introduced a young apprentice and dropped our posties into an eccentric office space, with workers obsessed with eBay Tuesday deals.”

“The thinking was very simple. Tuesday is typically the quietest day for online shopping, so we worked with the eBay marketing and sales teams to create exclusive deals to boost traffic." added David Halter, chief strategy officer at CHE Proximity. "Discounts will be available across products people actually want, like headphones, hair straighteners, shoes and more. The long-running Posties platform works well to deliver this message by never selling, just observing the behaviour we want to encourage.”

The TVCs launched on 21st February and are being supported by social and digital assets.

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Client: eBay


Agency: CHE Proximity

Executive Creative Director: Cam Hoelter

Creative Directors: Daniel Davison, Ashley Wilding

Creatives: Mark Carbone, Nico Smith, Ernie Ciaschetti, Dan Smith

Director of Strategic Production: Holly Alexander

Chief Strategy Officer: David Halter

Client Partner: Mariana Rice

Account Director: Dot Brimble


Production Company: Guilty

Director: Tony Rogers

Producer: Jason Byrne

Line Producer: Victoria Walker

Editor: Tim Parrington

DOP: Joey Knox

Post production

Post Production: Heckler

Genres: Comedy

Categories: Online retailers, Retail and Restaurants

CHE Proximity, Fri, 26 Feb 2021 00:35:04 GMT