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Group745
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Creative in association withGear Seven
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eBay Turns Cheeky Cherub Cupid into Cubid This Valentine’s Day

10/02/2022
Advertising Agency
London, UK
115
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McCann London updates the hero of love to surprise lovers with watch list items

This February, eBay brings you Cubid! A cheeky renaissance cherub and self-confessed anti-hero of Valentine's Day, who understands that some folk prefer the latest Yeezy V2s over a nuked ready meal for two. Cubid knows that the stuff people actually long for is sitting in their Watch Lists and that while dates might let you down, your YSL handbag never will!

The new campaign by McCann London invites you to share a link to that Watch List item you've been longing for in the hope that Cubid might strike a winning bid on your one true love this Valentine’s.

He'll be striking from 14th February across eBay social channels, using the hashtag #eBayCubid, bidding on much-loved Watch List items and surprising lovers of lovely things. The campaign launches with social media support from McCann LIVE and That Lot. Teasers for the campaign launch this week and will continue up until 14th February.

Link to social sites the work will be live on: Twitter, eBay, Facebook

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