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eBay Opens the Vault for New 'Watch Sellers’ Series

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An intimate conversation featuring three luxury watch dealers for Episode 1 of 'eBay Sellers’ Club' from The Many's Plus Plus

eBay Opens the Vault for New 'Watch Sellers’ Series

Following the success of its Old School Meets New School social-first content series, eBay returns with the premiere of its newest series for @ebaywatches, the eBay Sellers’ Club. In the first installment, a four-minute short film, three luxury watch experts—Rich Reichbach of Time Titans, Oren Charisky of La Jolla Jewelry, and Eric Ku of LA WatchWorks—discuss and showcase some truly breathtaking timepieces. From trailblazing designs like the Omega Speedmaster Moonwatch to modern marvels like the elusive Rolex Rainbow Daytona, the trio goes deep on their personal favorites and their experience buying and selling watches on eBay.

Part of the intrigue of getting into high-end timepieces as a hobby, or a business, is access to “the room”—a theoretical place where experts convene talk in big numbers and tiny details as they masterfully assess inventory worth untold thousands; inventory they know more intimately than anyone else on this earth. If anyone is equipped to create an analog of this mythical watch club, it’s eBay; the marketplace where watch-worshippers have been convening for over a quarter of a century.

Plus Plus, the sister agency and multi-service production company of The Many, shot Episode 1 inside a decommissioned bank vault located within The Reserve, a venue dating back to the 1920s in downtown Los Angeles, CA.

Surrounded by millions of dollars worth of vintage, modern, and ultra-rare luxury timepieces, Eric, Oren, and Rich flex with their most prized pieces in “the room” as the fascinating and far-flung conversation showcases not just their encyclopedic knowledge of luxury watches, but their deep passion for the pursuit. 

“eBay is constantly finding new ways to deliver curated content and new insight to enthusiast communities through our platform. We designed the ‘Sellers’ Club’ series to share a fresh perspective from industry icons,” Tirath Kamdar, GM of Luxury, eBay.

For the uninitiated, the world of luxury watches can be shrouded in mystery, and seemingly out of reach. But for genuine watch enthusiasts—eBay buyers, sellers, and perennial oglers—these timepieces are an obsession, each one with its own story. The rich history, intricate mechanical movements, and unparalleled craftsmanship make high-end watches a lifelong passion; one that demands deep, detailed, intensive discussion.

“The world of luxury watches is so esoteric—the history, prestige, and scarcity that contribute to the, sometimes astronomical, values,” said Amy Matheu and Jacque Vavroch, associate creative directors, The Many. “We wanted to crack open that world, giving viewers a chance to breathe rarified air and learn a thing or two, or fifty, from some of the biggest names in the game.”

Segments of eBay Sellers’ Club Episode 1 will air in 15-second clips across paid social channels, including Facebook, Instagram, and Twitter, while the four-minute short film will be hosted on @eBaywatches Instagram and eBay’s YouTube page. Targeting will be prioritized to reach current and past eBay watch sellers and lookalikes to drive increased consideration of eBay as a destination to sell luxury watches.

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Client: eBay

Social Lead, Luxury Watches: Renata Salazar-Costa

Associate Creative Director: Nina Louie

Social Media Community Manager: Sami Huda

Social Media Community Manager: Nancy Phatsaphaphone

Social Lead, eBay Core: Jordan Lampe

Account Manager: Perla Alvarez

Account Manager: Lauren Hopkins

Account Manager: Kristina Driggs

Director of Creative and Social: Maryann Bell

Head of Social Media Marketing, North America: Jen Haley

Head of Operations and Production: Kira Moller

Sr. Manager Paid Social Strategy: Craig Weinberg

Media Manager: B. Kumar

Manager, NA Consumer Communications: Sammy Zola

Agency: The Many

Group Brand Director: John Line

Senior Brand Director: Rediate Tekeste

Associate Brand Director: Emily Hambleton

Project Manager: Jin Laqui

Creative Director: Kate 'Rizzo' Digilio

Creative Director: Marisa 'Mars' Milisic

Associate Creative Director: Jacque 'Jackie' Vavroch

Associate Creative Director: Amy Matheu

Senior Art Director: Frank Garguilo

Senior Designer: Sarah Burley

Senior Designer: Stephen Jablonski

Motion Designer: Gianni Arone

Group Strategy Director: Andy Craig

Strategy Director: Nicole Fuhrman

Social Strategy Director: Jessica Bedussi

Head of Production: Dave Horowitz

Senior Producer: Kim Vorse

Senior Producer: Sana Bawania

Media Director: Anthony Rocker

Talent Manager: Kisha Madrid

Production Company: Plus Plus

Managing Director: Dave Horowitz

Head of Content / EP: Trevor Paperny

Director: Mike Marshall

Producer: Benjamin Scott

Director of Photography: Eric Robbins

Production Designer: Holly Trotta

Editor: Robert Frenette

Editor: Mike Bertin

Color: Loren White

Sound Design and Mix: Mike Noise

The Many, Wed, 26 Jan 2022 16:01:21 GMT