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eBay Highlights the Suppliers for Sneaker Sellers Series

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The latest series from The Many will spotlight and elevate the Sellers who make the eBay sneaker community special

eBay Highlights the Suppliers for Sneaker Sellers Series

Following the success of @ebaysneakersAll For Kicks social-first content series, The Many returns with the premiere of the latest series for eBay, On The Come Up. The first episode, a 90 seconds short film shot exclusively for social, spotlights eBay super seller and Jersey-based sneaker boutique @TopShelfKicks and its owner Aaron Goldberg.

While the world obsesses over the shoes on display, On The Come Up flips the script and focuses on eBay’s marquee differentiator in the sneaker space - its robust seller community. But not just any sellers; super sellers on the come up. Ones who have grinded for years on eBay and are reaping their labour's fruits. On The Come Up shows that the journey may be hard, but it’s worth it. And with eBay’s help - it’s possible.

Aaron Goldberg was a seller on eBay long before he decided to build his brick-and-mortar shop, Top Shelf Kicks. Despite the naysayers doubting the scalability of a sneaker business, Aaron doubled down on his beliefs inspired by his grandpa's words, 'Don’t be afraid to fail.' After discovering that he sold a pair of Nike Kobe Zoom 7 sneakers to NBA All-Star and New York Knicks Forward, Julius Randle, Aaron realised the impact eBay has on his business.

"Aaron Goldberg was just a kid from Jersey when he dreamed of making a living selling sneakers. That dream is now a reality, but it wasn't an easy journey. We wanted to document Aaron's ups, downs, and feats - big and small - as he's built a business where the possibilities seem endless. 'On The Come Up' serves to share this inspiring tale in a stylized way that elevates the humanity behind Aaron's growth as a seller—and a person. We're excited to keep highlighting personal stories just like Aarons, giving sellers the spotlight they deserve,” said Miles Evans, senior copywriter at The Many.

eBay has been committed to uplifting the sneaker community for over 25 years. While most of eBay's customers obsess over the sneakers more than the people who sell them. eBay obsesses over both.

“Being the OG of the online buying/selling sneaker marketplace, we wanted to shine a light on the community that’s been the backbone of eBay’s success for over 25 years - their sellers,” said Destiny Modeste, social strategist at The Many. “It’s exciting because this series can showcase what’s possible when selling with eBay and inspire the next wave of sellers to keep grinding," added Alex Boothe, senior social strategist at The Many.

Episode one of On The Come Up will be hosted exclusively on the @ebaysneakers Instagram. Paid ad targeting will be prioritized to reach sneaker enthusiasts and drive increased consideration of eBay as a destination to buy and sell sneakers.

Previous work from eBay and The Many for @ebaysneakers includes:

  • Sneaker Showdown” — eBay’s annual March-Madness style bracket where fans voted across social platforms for their favourite rare and coveted sneakers. The winning sneaker was available for purchase at a discounted price only on eBay
  • All for Kicks” – seven short films that showcase hyperreal sneakerhead moments
  • The Sneaker Hunt” – a multi-channel interactive art experience, in partnership with artist Mike Perry, celebrating the process of finding, bidding on, and eventually copping the perfect pair of kicks

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Client: eBay

Director of Creative: Maryann Bell

Head of Social Media, North America: Jen Haley

Sneakers Mastermind: Ryan Corpuz

Creative Director: Nina Louie

Head of Operations and Production: Kira Moller

Visual Designer: Daryl Domingo

Sneakers Copywriter: Briin Bernstein

Marketing Manager: MiRon Leveston

Social Media Community Manager: J.R Wideman

eBay Seller: TopShelfKicks

Owner: Aaron Goldberg

Agency: The Many

Group Brand Director: John Line

Senior Brand Director: Rediate Tekeste

Associate Brand Director: Thaxton Scott

Project Manager: Kristina Sison

Executive Producer: Matt Kahn

Producer: Danny Owens

Production Coordinator: Connor Bland

Group Strategy Director: Andy Craig

Senior Social Strategist: Alex Boothe

Social Strategist: Destiny Modeste

Creative Director: Marisa “Mars” Milisic

Associate Creative Director: Gerald Jimenez

Senior Art Director: Rachel Sheeran

Senior Copywriter: Miles Evans

Designer: John Duch

Senior Animator: Scott Woodburn

Media Director: Anthony Rocker

Production Company: Field Unit

Executive Producer: Oscar Lyons

Executive Producer: Alec Ernest

Director: Nolan Goff

Line Producer: Taylor Rae

Line Producer: Dustin Highbridge

Production Manager: Jessica Thiel

Production Coordinator: Eliana Roseen

1st AD: Jake Leibowitz + Lionel Cineas (Prep)

Director of Photography: Adrien Nieto

B-Cam Operator: Cindy Chen

1st AC: Adam Roberts

2nd AC: Nicole Hansen

DIT: Ryan Shaw

VTR: Nick Esposito

Gaffer: Augustina Biasutto

BBE: Alexandra Brown

Key Grip: Max Garstak

BBG: Liam Murphy

Sound Mixer: Guido Schierano

Wardrobe: Carolyn Son

Wardrobe Assistant: Courtney Weinholtz

Grooming: Berta Camal

Production Designer: Aurelie Taillefer

Art Director: Rachel Marquez

Leadman: Andrew Keck

Set Decorator: Holly McClinktock

Set Dresser: Tyler Reifke

Set Dresser: Cristian F Suarez

Painter: Brooke van Hensbergen

Painter: Tyler Riefke

Art PA: Marquette Locke

Key PA: Dariana Jiron

PA: Drew Harner

PA: Cody Terrenson

PA: Hodari De Palm

PA: Zulema Calixto

PA: Lauren Veronica Brinkman

PA: Dariana Isabella Jiron

PA: Dominic Fogarty

Location Manager: Ron Dabach

Location Scout: Aaron Hurvitz

Photographer: Ryan Chun

Post Production: Field Unit

Editor: Chad Sarahina

Assistant Editor: Asher Emanuel

Animation: Deux Wave

Animation Director: Raymo Ventura

Cel Animator: Rozz Zimmerman

Cel Animator: Kieran Hetznecker

Visual Effects: Billy Koak

Composer: Alex Goose

Sound Mixer: Bobb Barito

Colorist: Dante Pasquinelli at Ethos Studios

Color Producer: Sam Cesan

Categories: Retail and Restaurants , Online retailers

The Many, Thu, 21 Apr 2022 15:28:39 GMT