eBay has launched its Christmas campaign via M&C Saatchi Sydney, beckoning Australians to 'Join the Gift'd'. Focusing on online, the campaign reveals a team of everyday people sharing an extra-ordinary power, making them more Gift'd at Christmas.
With 90% of all products bought on eBay being brand new and from big name retailers, the campaign aims to replace Christmas shopping lethargy with the excitement of purchasing the perfect present no matter who you are buying for this Christmas.
Reflecting real customers, with relatable personalities, solving authentic shopping needs - eBay introduces The Don of Deep and Meaningful, The Lorde of Latest & Greatest, The Master of More for Less, The Princess of Perfect Gifts and The Sultan of Summer Christmas. Each personality encouraging Australians of all gifting skills to take their rightful place alongside the Gift'd crew.
Says Steve Brennen, CMO, senior director of advertising, sales and retail innovation, eBay Australia and New Zealand: "We all have that friend or family member with the special ability to nail Christmas gifting - this campaign celebrates Australia's greatest gifters. With more than 100million new items available for sale on eBay Australia, everyone can find their perfect gift for someone special at this important time of year."
The eBay Christmas campaign is now live and will be supported through 1 x 30" launch film called The Gift'd and 5 x 15" Character Gift'd films which will live on online pre rolls, YouTube mastheads, digital display, rich placements, catch-up TV and social media as well as radio and music streaming channels.
Says Andy DiLallo, chief creative officer, M&C Saatchi: "Gift'd is culturally relevant to every Australian wanting to purchase the perfect present. Drawing upon the inclusive community that eBay inspires, the campaign conveys eBay as a big brand platform enabling seamless Christmas shopping experiences."
Client: eBay Australia Agency: M&C Saatchi Group Media: PHD